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16 December 2025

Control Is a Myth: What I Learned From a Business Flop

2Frameworks
7Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 2

Myth Buster00:00

When “Fixing” Really Means Trying to Control the Outcome

Jasmine describes how entrepreneurial problem-solving can conceal a desire to force a preferred outcome. The distinction matters because genuine action is useful only where influence remains possible; otherwise, the urge to fix becomes rumination.

  • Entrepreneurs often conflate fixing with controlling.
  • A results-oriented personality can intensify the urge to control.
  • Some situations offer no immediate corrective action.
  • Overthinking does not create influence over an uncontrollable event.

“And when I say fix, what I really mean is control.”

Jasmine Star · 00:53

“Entrepreneurs are notoriously controlling, which helps us get results.”

Jasmine Star · 00:53
#control#overthinking#entrepreneurship#uncertainty
Myth Buster13:28

Even Michael Phelps Did Not Perform at His Best Every Day

Drawing on Angela Duckworth's discussion with Michael Phelps's coach, Jasmine rejects the belief that elite performers always train at maximum intensity. Phelps reportedly had low-output sessions too; the important distinction was that he did not stop attending.

  • Elite performance does not require daily peak performance.
  • Even a champion can have two- or three-out-of-ten sessions.
  • Low-output attendance still contributes a repetition.
  • Consistency and intensity are different dimensions of practice.

“There were some days that Michael would give a 3 or 2, but Michael never stopped.”

Jasmine Star · 13:28

“Please don't feel bad for putting in a level two out of ten today.”

Jasmine Star · 14:25
#michael-phelps#grit#practice#performance

Explainer· 1

Explainer12:11

Why the Slowest College Athletes Sometimes Surpassed Their Teammates

Jasmine cites a University of Michigan professor's account of a track coach who monitored athlete development. Athletes who began near the bottom sometimes surpassed stronger teammates because they consistently attended and trained, not because they initially won more races or lifted more weight.

  • Starting rank did not reliably determine later progress.
  • Some initially weak athletes overtook stronger teammates.
  • Daily attendance was the differentiating behavior.
  • Early talent and isolated performance measures can obscure long-term trajectories.

“It was the people who would show up every single day.”

Jasmine Star · 12:11

“The slowest, the weakest, the most unlikely to win is that they surpassed their teammates on one component, and that was by being consistent”

Jasmine Star · 12:11
#consistency#athletics#progress#performance

Story· 3

Story03:06

The Island Retreat That Sparked Jasmine's Money Mindset Class

During a solo retreat on Lanai, Jasmine felt compelled to teach the three money mindsets that helped her build a business generating tens of millions of dollars. She and her team invested heavily in preparation because she viewed the class as a sincere message for aspiring entrepreneurs rather than a sales pitch.

  • The class idea emerged during a solo retreat on Lanai.
  • The session focused on three changes in money mindset.
  • Jasmine planned no sale or pitch.
  • She practiced throughout the weekend to respect attendees' time.

“I wasn't going to be selling anything. I wasn't going to be pitching anything.”

Jasmine Star · 03:06

“I spent the entire weekend practicing.”

Jasmine Star · 04:06
#money-mindset#teaching#preparation#business
Story05:08

An AWS Outage Derailed a Class Minutes Before It Began

Four minutes before a heavily promoted live class, Jasmine learned that an AWS outage had disrupted email, text messaging, calendar access, and Zoom. Thousands had registered, but the team could neither communicate clearly with attendees nor respond to incoming complaints.

  • The team learned of the full problem moments before airtime.
  • Email and text communications were unavailable.
  • Calendar and Zoom access were also affected.
  • The outage prevented the team from assisting frustrated registrants.

“Jasmine, we're having some issues, so I'm not going to get into the details, but Amazon has this server called AWS, and every tech company…”

Jasmine Star · 05:08

“This is hand to heaven about four minutes before we're supposed to go live.”

Jasmine Star · 05:08
#aws#outage#live-events#business-crisis
Story08:08

Two Mothers Faced Similar Tragedies but Chose Different Responses

Jasmine recounts a story about two mothers whose sons were killed by drunk drivers. One mother turned to alcohol and suffered further family loss, while the other channeled her grief into founding Mothers Against Drunk Driving. Jasmine uses the contrast to illustrate how responses can send similar circumstances toward radically different consequences.

  • Both mothers experienced the death of a son caused by a drunk driver.
  • One response deepened personal and family harm.
  • The other response became organized public advocacy.
  • Similar events do not predetermine identical behavioral outcomes.

“There were two very similar situations, but the reactions were different.”

Jasmine Star · 09:35

“They could not control that their sons were painfully killed at the hands of drunk drivers, but their reactions to turn inward and go to…”

Jasmine Star · 09:35
#madd#grief#response#advocacy

Takeaway· 1

Takeaway08:08

The Disappointing Class Still Earned Exceptional Feedback

Although attendance fell far below Jasmine's expectations, the people who joined responded enthusiastically. The experience challenged her private fear that the material might not be strong and showed that turnout and teaching quality were separate questions.

  • Attendance did not match the scale Jasmine expected.
  • The available audience responded positively.
  • A small audience did not prove the class was weak.
  • Unexpected conditions can reveal useful information about the work itself.

“But at the end of the day, at the end of the call, like all we got was the most positive feedback.”

Jasmine Star · 08:08

“I was so humbled. I was blown away around the feedback we got, but it wasn't what I had expected.”

Jasmine Star · 08:08
#feedback#audience#teaching#expectations