TThe Jasmine Star Show
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18 July 2023

Embracing Uncomfortable Action to Build a Profitable Business with Craig Siegel from the CLS Experience

5Frameworks
11Insights

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Frameworks in this episode

Leadership7 steps

Core-Values Hiring and 30-60-90 Fit Test

Screen for capability, test values, and verify fit through documented checkpoints.

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Self-Mastery5 steps

Courage Coin Micro-Bets

Build self-trust by investing one small, courageous action in yourself each day.

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Communication5 steps

Drive-By Comment Decision Tree

Moderate, respond, and clarify online criticism without surrendering your judgment.

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Innovation5 steps

Market-Made Perfection

Launch useful work, listen to the market, and iterate toward customer fit.

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Entrepreneurship5 steps

Uncomfortable Action Feedback Loop

Act before certainty, collect results, and use evidence to make better decisions.

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 3

Hot Take11:37

Why Being “Too Much” Can Attract the Right People

Jasmine rejects the idea that an intense personality is objectively excessive. She treats authenticity as a filter: many people may opt out, but the smaller group aligned with her energy can recognize that she is the right person for them.

  • Judgments such as 'too much' are subjective.
  • Authenticity naturally repels some people and attracts others.
  • Universal approval is less useful than strong alignment with the people one serves.
  • A small committed group can matter more than broad shallow acceptance.

“I want to be a little too much for a lot of people so that the right people find me.”

Jasmine Star · 12:11

“I am okay not being liked by a lot of people because I know I'm intended just to serve a small group of people”

Jasmine Star · 12:11
#authenticity#personal brand#audience
Hot Take41:24

The Internet Gave Aspiring Founders a Diploma

Jasmine argues that formal qualifications are no longer a defensible reason to avoid pursuing many entrepreneurial ambitions. Free tutorials, forums, podcasts, search engines, and expert material let motivated beginners acquire vocabulary, ask progressively better questions, and find missing expertise.

  • Lack of credentials does not eliminate the ability to learn.
  • Online resources make many technical and business questions accessible.
  • Beginners can improve by asking increasingly informed questions.
  • Resourcefulness and action can compensate for an unconventional background.

“Everything else is figure out able period. The end.”

Jasmine Star · 41:49

“Why the internet gave you a diploma. I always say I got my MBA from University of Google.”

Jasmine Star · 41:49
#education#internet#entrepreneurship#resourcefulness
Hot Take43:36

Your Company Is a Team, Not a Family

Jasmine distinguishes the permanence of family from the conditional fit of a professional team. Employees do not need to share a founder's intensity; they need to trust the leader, contribute their strengths, and find fulfillment inside the organization's direction.

  • Employees need not love the business exactly as the founder does.
  • Leadership should make room for each teammate's skills and personal vision.
  • Employment is a mutual investment and business transaction.
  • A team structure allows necessary fit decisions without framing them as personal betrayal.

“You don't need people on your team to believe the way that you do.”

Jasmine Star · 43:36

“We're. We're a team. We're not a family.”

Jasmine Star · 44:30
#leadership#teams#culture#management

Explainer· 2

Explainer02:54

Jasmine Star's Superpower: Hearing the Story Beneath the Story

Jasmine describes listening for the assumptions and repeated narratives underneath what people explicitly say. She then asks questions that press on those beliefs so another perspective can emerge.

  • Repeated stories can harden from beliefs into perceived facts.
  • Listening involves noticing what is omitted as well as what is said.
  • Questions can challenge a commonly held belief without directly attacking the person.

“I can listen to stories that are in between the stories like what people are not saying outside of what they're actually saying.”

Jasmine Star · 02:57

“the stories that we repeat to ourselves again and again become not just a belief, but a fact.”

Jasmine Star · 03:05
#listening#beliefs#perspective
Explainer07:24

Capacity Zero: Why Simpler Living Makes Bold Decisions Less Frightening

Jasmine defines capacity zero as the ability to return to a simple baseline and start again. The more identity becomes attached to money, cars, clothing, and status, the more threatening every decision can feel because there appears to be more to lose.

  • Capacity zero is the perceived ability to start over from scratch.
  • Status-linked identity increases the emotional cost of potential loss.
  • Living within one's means can preserve decision flexibility.
  • Joy is located in daily life rather than guaranteed by an outcome.

“Your capacity to get down to zero, which is to start over from scratch.”

Jasmine Star · 07:24

“The more you get away from capacity zero, the more that every decision becomes scarier because there's more to lose.”

Jasmine Star · 08:10
#simplicity#risk#identity#happiness

Story· 3

Story23:49

How Becoming a Mother Challenged Jasmine to Live Wide Open

Jasmine recounts receiving 24 hours' notice that a baby girl had been born and navigating placement just before pandemic closures. Motherhood exposed how guarded she had been and made consistency between her public message and private behavior feel morally urgent.

  • The adoption placement arrived after a wait of more than three years.
  • Pandemic disruption coincided with becoming parents and an unfinished home.
  • Her daughter became a close observer of whether words matched actions.
  • Parenthood motivated a more unashamed and unafraid way of living.

“I now have a daughter who is going to watch how I live and she's going to have the closest access to me than anybody…”

Jasmine Star · 24:50

“the greatest disservice that I can do to my life into hers is to see her mother talk one way and act like another.”

Jasmine Star · 24:50
#motherhood#adoption#authenticity#pandemic
Story27:17

The Adoption Wait That Turned Rejection Into Redirection

Looking back on the long adoption process, Jasmine wishes she had trusted that waiting was part of the preparation rather than evidence of rejection. Her eventual placement gave her a durable interpretation: an apparent rejection may be redirecting someone toward what is actually meant for them.

  • Years of waiting generated doubt despite her belief that she would have a family.
  • She later considered that her home, body, finances, or circumstances may not yet have been ready.
  • The eventual adoption changed how she interprets later setbacks.
  • The lesson strengthened her willingness to persist through delays.

“You're not being rejected. You're being redirected.”

Jasmine Star · 27:54

“What she taught me was it's coming as long as you don't quit.”

Jasmine Star · 29:33
#adoption#waiting#faith#resilience
Story31:41

Why Jasmine Reclassified Her “Pile of Poop” Year

Jasmine initially characterized 2022 entirely by plans and expectations that failed. She then acknowledged that health, family, relationships, meaningful work, and material security also existed during the same year, revealing that the negative label reflected selective focus rather than the whole experience.

  • Disappointment can dominate the story told about an entire period.
  • Positive and negative realities can exist simultaneously.
  • Gratitude does not require denying the difficult parts.
  • Attention determines which part of a mixed experience defines the memory.

“Yeah, it was a pile of poop, but guess what? It was a pile of other stuff too.”

Jasmine Star · 32:16

“Because it was poop and it was other stuff too.”

Jasmine Star · 32:16
#gratitude#perspective#failure#2022

Takeaway· 3

Takeaway17:08

Create in the Dark to Detach Your Identity From Public Reaction

After public reactions began crushing her creative process, Jasmine returned to making work privately and for herself. She learned to release the work as a separate entity and remain less affected by both praise and criticism.

  • Early private practice can reduce attachment to public approval.
  • Public praise and public criticism come from the same unstable system.
  • The work can be evaluated without turning that judgment into an identity verdict.
  • Detachment from praise supports detachment from criticism.

“there is a beauty in creating content when nobody is following you.”

Jasmine Star · 17:08

“I can now put my work out as its own entity, judge the work. I know who I am.”

Jasmine Star · 17:52
#creativity#criticism#detachment#social media
Takeaway21:29

When Self-Forgiveness Feels Impossible, Extend Grace Instead

Jasmine explains that she once viewed forgiveness as something that had to be earned and therefore could not forgive herself. Her therapist invited her to assess whether she had made the best decision available with the knowledge, experience, money, and resources she possessed at the time.

  • Earned forgiveness can preserve self-punishment.
  • Grace accounts for the information and resources available at the time.
  • A poor outcome does not prove malicious intent or total irresponsibility.
  • The lesson can inform a better future choice without erasing the past.

“The old version of me was that forgiveness is earned. And I never felt like I had earned my own forgiveness.”

Jasmine Star · 21:29

“But I did the best I could.”

Jasmine Star · 22:30
#grace#therapy#self-forgiveness#growth
Takeaway29:58

Shorten the Rebound by Looking for What Pain Produced

Jasmine invites listeners to revisit a painful job loss, estrangement, breakup, or friendship ending and identify one or two good consequences that followed. Practicing this retrospective search trains the mind to expect that something useful may eventually emerge during future hardship.

  • Choose a past event that still hurts to remember.
  • Use enough temporal distance to identify beneficial consequences.
  • Gratitude can coexist with heartbreak and regret.
  • Recognizing earlier benefits can shorten recovery during later adversity.

“can you identify 1 or 2 good things that came on the back of that?”

Jasmine Star · 30:27

“The shorter that time gets, the faster we rebound and we get started on the next thing.”

Jasmine Star · 31:22
#reframing#adversity#gratitude#resilience