13 February 2024

How to Avoid Self-Sabotaging Your Launch

1Frameworks

9Insights

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Frameworks in this episode

Entrepreneurship7 steps

The SAT Launch Identity Framework

Launch bigger by becoming a scientist, an athlete, and a technician

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 2

Hot Take0:09:53

Nobody remembers how many times Bell failed

Jasmine uses Alexander Graham Bell to reframe launch failure: history records the patent, not the attempts. She argues that people will only ever remember your successes and highlights, so the emotional cost of a weak launch is largely self-imposed.

Public memory keeps the win, not the attempt count
Aim for progress, not perfection
Each trial run moves you closer, not further

“people are going to remember your successes and highlights. They're not going to remember how many times you put something out and tried and fail.”
Jasmine Star · 0:09:53

#failure#resilience#mindset

Hot Take0:17:31

Nobody helps you until you help yourself

The technician mindset, Jasmine argues, is really the acceptance that no rescue is coming. You will do more than you have ever done, learn more than you have ever learned, redo your own work, and wish for help that will not arrive until your own effort funds it.

Expect to be tired, to relearn, and to redo
Help becomes affordable only after you have done the work
Doing the work first is what makes you able to judge a hire

“no one is coming to save me”
Jasmine Star · 0:17:31

“nobody will come in to save or help you until you save and help yourself.”
Jasmine Star · 0:20:57

#execution#self-reliance#delegation

Explainer· 1

Explainer0:10:40

The Serena and Venus Williams effect explained

When the Williams sisters broke through, tennis clothing, shoes and racket sales spiked as people imagined themselves on the court. Jasmine names that borrowed-inspiration feeling the Williams effect, and points out what it obscures: fourteen-plus years of seven-day-a-week practice before the trophy moment.

Inspiration arrives instantly; the training behind it took decades
People want the trophy image, not the unwitnessed reps
Ask whether you will practise for years before expecting the title

“What we want is the moment of holding up the trophy.”
Jasmine Star · 0:11:45

“This idea of working for 14 years without a title.”
Jasmine Star · 0:12:45

#comparison#practice#patience#mindset

Story· 4

Story0:00:14

The mastermind that proved 'normal' launching isn't normal

Jasmine hosted her first mastermind in early 2023 with fifteen six- and seven-figure entrepreneurs and assumed they all had launch systems in place. Instead, most of the session went into rebuilding how they promote and sell. The gap made her realise her own launch process had become unusually refined over years of repetition.

Fifteen six- and seven-figure entrepreneurs, most without a launch system
Session time went to funnels, downsells, upsells and VIP tiers
Assuming peers share your practices hides your own edge

“I made the assumption that they had systems and processes set up around launching products and services in a way that I thought was normal,…”
Jasmine Star · 0:00:14

#mastermind#launching#funnels#assumptions

Story0:02:21

Why VC-backed founders couldn't follow her launch numbers

Sitting in an executive coaching cohort of venture-backed founders, Jasmine walked through a Social Curator launch: leads, conversion, cash on hand, projected revenue, lifetime value. The room did not recognise the model. By the end, four of them asked whether her team could run their launches.

One of only two bootstrapped operators in the cohort
Venture playbooks don't cover direct-response launch mechanics
Four founders asked her team to run their launches

“I had four people in the cohort ask if my team would be able to run their future launches.”
Jasmine Star · 0:02:21

#bootstrapping#venture capital#launch metrics

Story0:13:43

The hot seat where she asked 'what is a webinar?'

At her first mastermind around 2015, Jasmine took a 15-minute hot seat and asked what a webinar was. The room went silent, told her to Google it, and the seat ended in under a minute. The next day a speaker explained how she had sold over $100 million of a course using webinars.

A hot seat gives one member 15 minutes of group input
Asking the beginner question in an expert room is worth the embarrassment
The answer she needed arrived one day later, from Amy Porterfield

“I sit in the chair and I'm like, so what is a webinar and how do I do it?”
Jasmine Star · 0:13:43

#mastermind#webinars#beginner#amy porterfield

Story0:18:51

From $1,500 weddings to $15,000 and still trapped

Jasmine started in 2007 shooting an eleven-hour wedding for $1,500. By 2015 she was charging around $15,000 per wedding and still concluded she was trading hours for dollars. That realisation, not a revenue problem, is what pushed her into building and launching a course.

Raising your rate does not escape the hours-for-dollars trap
The pivot was motivated by leverage, not by low income
She learned the course business from Google and help articles between shoots

“I realized that I was trading hours for dollars”
Jasmine Star · 0:19:22

#pricing#leverage#career pivot#photography

Takeaway· 2

Takeaway0:04:18

Why Jasmine builds every lesson into an acronym

She argues that new business concepts only get applied when they are packaged as frameworks, and that an acronym makes a framework portable enough to recall under pressure. That is the design rationale behind SAT.

Frameworks beat loose advice for retention and application
An acronym gives the framework a recall handle
Design the container, not just the content

“I always think that the easiest way for us to remember new concepts and apply them in our business is by way of frameworks.”
Jasmine Star · 0:04:18

#teaching#frameworks#communication

Takeaway0:21:56

Learn to make the simple beautiful before the venue upgrades

Jasmine draws a parallel between photography and launching. She could not book the glamorous venues until she had learned to make ordinary settings look beautiful, and she could not have a launch team until she had personally built the funnels, sequences and webinars.

Capability precedes access, in both craft and business
Build the funnel, the sequence and the webinar yourself first
The team you want is funded by the work you do without one

“I had to build the funnels. I had to build the launch, I had to build the sequences. I had to build the webinar”
Jasmine Star · 0:21:56

#craft#delegation#launching