TThe Jasmine Star Show
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07 January 2020

How To Build A Business Without Facebook or Instagram

3Frameworks
6Insights

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Frameworks in this episode

Marketing5 steps

Easter Egg Marketing Approach

Spread marketing across owned and borrowed channels to reduce platform risk.

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Marketing6 steps

Engagement-Tested Lead Magnet Method

Test topics in public, then build the free resource audiences prove they want.

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Marketing5 steps

The Four Newsletter Rules

Build trust with emails that stay consistent, different, valuable, and thoughtful.

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster15:42

People Will Not Subscribe Just Because You Have a Newsletter

Crowded inboxes make a generic invitation to join a list unpersuasive. Jasmine says businesses must first offer something valuable while building familiarity, trust, and likability with the audience.

  • A generic newsletter signup has little inherent appeal.
  • The prospective subscriber needs a clear value exchange.
  • Trust and familiarity support conversion.
  • The free offer should match a real audience interest.

“people don't want to randomly sign up for somebody's list.”

Jasmine Star · 15:42

“So in order to gain subscribers, you have to give them something for free first.”

Jasmine Star · 16:07
#list building#value exchange#lead magnets#trust

Explainer· 2

Explainer00:15

Why a Large Social Following Still Is Not an Owned Audience

Social platforms can help a business market, but followers remain subject to another company's access rules and technical reliability. Jasmine argues that websites, email lists, and customer data provide a more durable foundation because the business controls them directly.

  • Social followers are not customer data owned by the business.
  • A platform can become unavailable without warning.
  • Owned channels preserve direct audience access.
  • Social media should drive traffic toward business-controlled assets.

“We cannot be dependent on social platforms that do not belong to us.”

Jasmine Star · 00:16

“Now these are platforms that belong entirely to my business.”

Jasmine Star · 01:47
#owned media#social media#customer data#platform risk
Explainer13:56

What One Email Subscriber May Be Worth Each Month

Jasmine cites a 2017 study estimating that one email subscriber can generate between 25 cents and one dollar per month. She connects that estimate to her own experience, where the newsletter is the leading channel for reaching prospective customers.

  • The cited monthly value ranges from $0.25 to $1 per subscriber.
  • A sufficiently large list can represent meaningful recurring revenue.
  • Subscriber value depends on maintaining connection and relevance.
  • Jasmine identifies email as her primary prospective-customer channel.

“According to a 2017 study by John Valenti, one email subscriber equals between 25 cents and a dollar per month in income generation.”

Jasmine Star · 13:56

“my newsletter list is the number one way I connect with prospective customers for my business.”

Jasmine Star · 14:20
#email economics#subscriber value#revenue#lead generation

Story· 1

Story02:24

The Facebook and Instagram Outage That Exposed Business Dependence

A major Facebook and Instagram outage caused business owners to panic about losing their primary marketing route. Jasmine treated the event as evidence that a business should be able to continue operating even when an important social network is unavailable.

  • The outage prevented normal posting and engagement.
  • Some owners feared what the disruption meant for their businesses.
  • Jasmine's work slowed, but she did not view the outage as existential.
  • The incident exposed the danger of concentrated platform dependence.

“People were freaking out about what it meant for their business.”

Jasmine Star · 02:36

“So while it's slowing my progress, I'm not freaking out the way that some people are.”

Jasmine Star · 03:49
#platform outage#facebook#instagram#business resilience

Tool· 1

Tool16:12

Lead Magnet Formats Beyond Discount Codes

A useful signup incentive can range from a retail discount to a deeper educational resource. The right format depends on what the specific audience wants to learn or accomplish, not on a universally superior medium.

  • Retail incentives include discounts, coupons, and free shipping.
  • Educational formats include guides, books, videos, and checklists.
  • A free gift with purchase can also encourage signup.
  • Audience need should determine the format.

“But there are also other richer, deeper resources like a digital guide or a free book, a free gift with purchase, a video series.”

Jasmine Star · 16:27

“Perhaps you can create a checklist.”

Jasmine Star · 16:36
#lead magnets#free resources#email acquisition#content formats

Takeaway· 1

Takeaway06:12

Why Newsletter Subscribers Become the Hottest Audience

Jasmine describes newsletter subscribers as more invested in her work and more willing to follow the business over time than casual social followers. Regular inbox communication gives the business a direct way to build trust and nurture prospective customers.

  • Email supports direct, recurring communication.
  • Subscribers demonstrate stronger interest than casual followers.
  • Regular communication can build trust over time.
  • The newsletter is a key connection point for prospective customers.

“Those are my hottest leads.”

Jasmine Star · 07:48

“Those are the people who are more inclined to go with me on my journey”

Jasmine Star · 07:53
#email marketing#lead nurturing#trust#audience