TThe Jasmine Star Show
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08 October 2024

How to Live Out Your Bucketlist Life

4Frameworks
8Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take00:47

Why Fun Can Be a Serious Metric for Success

Nemtin defines winning partly by how much fun he is having across work and relationships. He argues that adulthood often suppresses playfulness even though positive energy can strengthen relationships and make people more desirable collaborators.

  • Fun is Nemtin's personal metric for winning
  • Adults often suppress play through embarrassment or professional expectations
  • People increasingly choose collaborators they enjoy being around
  • Positive energy can contribute to business success

“I think it's just because that's my metric for winning in life is just how much fun I'm having.”

Ben Nemtin · 00:47

“I realized that people want to work with people they like.”

Ben Nemtin · 00:53
#fun#success#relationships#workplace

Explainer· 1

Explainer37:39

How Top Speakers Earn Without Being Household Names

Nemtin describes professional speaking as a broad industry spanning corporations, associations, and private events rather than only public motivational conferences. He says speakers can command substantial fees based on their ability to create transformation, although heavy travel imposes personal costs.

  • Public motivational conferences represent only a small part of the market
  • Corporate, association, and private events provide extensive demand
  • Impact can justify household-name fees without household-name fame
  • Frequent speaking can require hundreds of travel days

“So you don't actually need to be a household name to command the fees that household names command in speaking if you really move people.”

Ben Nemtin · 38:23

“you can command 20, 30, 40, 50, 60 K a talk.”

Ben Nemtin · 38:23
#speaking#keynotes#business model#impact

Story· 4

Story03:43

When One Rugby Opportunity Became an Entire Identity

At 19, Nemtin tied his identity to academic and rugby success while preparing for the World Cup. Fear of repeating a missed game-winning kick contributed to insomnia, anxiety, depression, withdrawal from school and practice, and the loss of his scholarship.

  • A prior missed kick intensified fear of failure
  • Nemtin experienced the opportunity as a sprint rather than part of a long life
  • Rugby and achievement became overweighted parts of his identity
  • Avoidance escalated from one missed practice into severe isolation

“I thought it was a sprint, not a marathon.”

Ben Nemtin · 05:17

“I was actually living the dream. But it wasn't my dream.”

Ben Nemtin · 05:29
#rugby#identity#pressure#depression
Story14:17

The Pre-Social-Media Road Trip That Attracted Worldwide Help

The four friends funded a two-week road trip through jobs, parties, cold calls, sponsorships, and borrowed equipment. Their question about what people wanted to do before dying spread through traditional news and radio, prompting strangers to offer help and submit dreams of their own.

  • The initial budget was assembled through work and small sponsorships
  • The group approached radio stations directly and refused to leave without pitching
  • Strangers offered access to bucket-list experiences
  • The response became international news before modern influencer culture

“We would drive up to radio stations, park there, and we wouldn't leave until they put us on the air.”

Ben Nemtin · 15:15

“What we didn't expect is that people would hear about this road trip and they would want to help.”

Ben Nemtin · 14:17
#buried life#media#road trip#community
Story17:23

Why They Rejected an MTV Deal Before Eventually Selling to MTV

The group initially declined an MTV Canada offer because the network wanted ownership, including the power to recast them. After running out of documentary funding, Nemtin spent roughly a year and a half making trips to Los Angeles, eventually partnering with a production company and selling a show to MTV as executive producers while retaining the IP.

  • The first offer threatened ownership and creative control
  • Rejecting it initially appeared to be a major mistake
  • Nemtin continued networking in Los Angeles while bartending
  • A later structure preserved control and executive-producer status

“But they want to own it. They want to own the IP. They could recast us.”

Ben Nemtin · 17:23

“We sell the show to MTV as executive producers so we can maintain control and keep the IP.”

Ben Nemtin · 18:41
#mtv#intellectual property#television#negotiation
Story53:27

The Trip Nemtin Feared He Had Delayed Too Long

After his father's stroke, Nemtin thought about a postponed father-son trip to experience the music of New Orleans. The episode gave his mortality message immediate personal stakes: even someone devoted to bucket-list living can assume there will be more time.

  • The trip was originally planned around his father's 70th birthday
  • COVID and later travel conflicts caused repeated postponement
  • The stroke exposed the cost of assuming another opportunity would come
  • Nemtin connected the trip with a desire for more quality time

“I, I hope I get to do that trip with him and I. In hindsight, I probably could have made it happen.”

Ben Nemtin · 54:21

“But that was my one of my thoughts was, oh no. Like I, I hope I get to do that trip with him”

Ben Nemtin · 54:21
#family#mortality#new orleans#regret

Q&A· 1

Q&A41:28

Amazon Convenience vs. Owning the Customer Relationship

Nemtin prefers Amazon for a standalone journal because one-click Prime purchasing increases volume enough to offset the smaller margin. Star argues that direct sales become more valuable as the product line expands because customer data, bundles, cart offers, and course ascension can increase lifetime value.

  • Amazon reduces margin but increases purchasing convenience and volume
  • Direct-to-consumer sales preserve customer contact information
  • Owned channels enable bundles and follow-up campaigns
  • A low-cost journal can become the entry point to a higher-value course

“The volume is so much higher and it outweighs the the hit I take by giving that percentage to Amazon.”

Ben Nemtin · 41:33

“We're taking a $35 customer and turning them into an $1,100 customer. And that doesn't exist on Amazon.”

Jasmine Star · 43:06
#amazon#dtc#customer lifetime value#ecommerce

Tool· 1

Tool39:29

The Half-Book, Half-Journal Built to Convert Inspiration Into Action

Nemtin created the Bucket List Journal to extend the impact of his keynote beyond the room. The product combines enough education to establish trust with structured execution tools, and it is distributed both through speaking-event bulk purchases and Amazon.

  • The journal translates a keynote thesis into accountable action
  • Its hybrid format combines education and execution
  • Corporate audiences can receive it alongside speaking engagements
  • Nemtin directly managed overseas manufacturing and third-party logistics

“If my whole thesis around creating inspiration through action, I should create a tool that creates accountability for more action.”

Ben Nemtin · 39:29

“how do I make a product that's half book, half journal because I need to educate people enough so they understand they're bought in and…”

Ben Nemtin · 39:29
#journal#product development#speaking#accountability