TThe Jasmine Star Show
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20 April 2023

How to Not Get Business

2Frameworks
5Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take08:53

Why a Former Assistant's Text Pitch Immediately Lost Trust

A former executive assistant contacted Jasmine through a private phone number to promote a business resembling the former employer's offering. Jasmine inferred that the assistant had taken contact information from the previous organization, which made the pitch feel misaligned and raised concerns about how the person might handle her information in the future.

  • The message came from an unrecognized number.
  • The sender identified herself through her former employer.
  • The new offer resembled the former employer's business.
  • Use of Jasmine's closely guarded phone number amplified the concern.
  • Jasmine saw the conduct as evidence of a repeatable trust risk.

“I read that text message and I thought, oh, this is how you do not get business.”

Jasmine Star · 09:29

“I immediately felt that this person, if she did it to this other person, could do it to anybody else.”

Jasmine Star · 09:39
#privacy#prospecting#trust#contact-data

Story· 3

Story02:56

Why Jasmine Shot Weddings for Free to Build Her Portfolio

Early in her photography career, Jasmine regularly drove several hours and worked long wedding days without expecting payment. She viewed the sacrifice as a strategic bet that experience, relationships, and a stronger portfolio would later generate income.

  • She accepted both paid and unpaid photography work.
  • Some assignments required hours of driving plus a ten-hour shoot.
  • Her immediate goals were experience, portfolio development, and industry exposure.
  • She expected the portfolio to create future earning power.

“I just wanted the experience.”

Jasmine Star · 03:35

“Now that was a bet, but it was a strategic bet.”

Jasmine Star · 03:55
#photography#portfolio#career-building#experience
Story03:37

The Business-Card Request Jasmine Initially Mistook for Distrust

A photographer Jasmine admired gave her studio business cards to distribute while second shooting a wedding. Jasmine initially interpreted the request as personal distrust, but later discovered that many photographers had been burned by assistants promoting themselves while representing someone else's business.

  • Jasmine was nervous and did not ask why the cards were necessary.
  • She initially believed the request showed a lack of trust.
  • Other photographers reacted with relief when she proactively requested their cards.
  • The repeated reaction showed that the concern was widespread rather than personal.

“But the emotion that it brought up for me was I didn't feel like she trusted me.”

Jasmine Star · 04:47

“And I was like, something is here and it's not personal.”

Jasmine Star · 06:19
#photography#trust#second-shooting#reputation
Story06:19

A Third Shooter's Business Card Created Customer Confusion

When Jasmine later hired a third photographer, she avoided explaining whose business the team represented because she feared making the worker uncomfortable. The photographer then handed a guest her own card, leaving the family confused about the identity of the photography company they had hired.

  • Jasmine did not state the business-card expectation.
  • A guest perceived all photographers as one team.
  • The third shooter supplied her own card rather than Jasmine's.
  • The family later questioned why the photographer's name did not match their booking.

“And what does she do?”

Jasmine Star · 07:08

“She hands her business card, not mine.”

Jasmine Star · 07:13
#customer-experience#photography#team-identity#reputation

Takeaway· 1

Takeaway14:25

Let Work Quality Set You Apart Instead of Chasing Every Contact

Jasmine closes by reassuring professionals that they do not need to convert every borrowed audience into immediate business. Strong work and dependable conduct can distinguish a person over time, while opportunistic networking can sacrifice reputation for a short-term lead.

  • Excellent work is a durable differentiator.
  • Not every encounter must become an immediate sales opportunity.
  • A long-term reputation can be more valuable than one captured lead.
  • Jasmine believes suitable customers arrive at the appropriate time.

“Never, never worry about being at somebody else's event or in somebody else's business and try to build your own from there.”

Jasmine Star · 14:25

“I believe that the right customers will find you in the right time.”

Jasmine Star · 14:52
#work-ethic#reputation#patience#career-growth