19 March 2024

How to Prepare, Create, and Deliver Your Pitch

1Frameworks

5Insights

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Frameworks in this episode

Communication6 steps

Research, Craft, Deliver, and Follow Up Pitching Framework

Build audience-specific pitches that earn attention, trust, and action

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster0:01:18

Pitching Is Not Just for Venture Capital

Jasmine broadens pitching beyond formal fundraising presentations. Client consultations, keynote speeches, educational offers, partnership requests, and even everyday negotiations all involve persuading someone to accept an idea or take an action.

Pitching includes selling services to prospective clients
A keynote can pitch an idea or state of mind
Education can build trust before a commercial offer
Everyday negotiations also exercise pitching skills

“pitches exist in every way, shape or form”
Jasmine Star · 0:05:05

“the better I get at pitching, the stronger I am as an entrepreneur.”
Jasmine Star · 0:06:03

#pitching#entrepreneurship#persuasion#communication

Hot Take· 1

Hot Take0:29:34

ABR: Always Be Ready Before the Opportunity Appears

Jasmine argues that entrepreneurs should prepare a foundational pitch before a specific opportunity arrives. Meetings, calls, consultations, stages, webinars, and investor introductions can emerge quickly, so readiness creates an advantage over last-minute improvisation.

A prepared foundation reduces reaction time
Pitch opportunities arise across many business settings
Readiness matters even before detailed audience research begins
Preparation turns unexpected access into usable opportunity

“Always be ready ABR. Always be ready.”
Jasmine Star · 0:29:34

“have a shell ready to give you a starting point so that you could be better prepared when opportunities come your way.”
Jasmine Star · 0:29:34

#readiness#entrepreneurship#opportunity#preparation

Story· 2

Story00:00

The Timeshare Pitch Jasmine Never Wanted to Hear Again

As a child, Jasmine had to sit through a timeshare presentation before gaining access to a Palm Springs pool. The unpleasant memory became an early contrast to the captivating, apparently effortless pitches she later encountered as a business owner.

The presentation felt like an ordeal rather than an invitation
A bad pitch can create lasting resistance
Effortless-seeming persuasion contrasts sharply with forced attention

“We had to sit through a timeshare presentation.”
Jasmine Star · 0:00:01

“who would endure this ever?”
Jasmine Star · 0:01:18

#timeshares#customer-experience#pitching

Story0:02:15

Ten Repeated Wedding Questions Became One Natural Conversation

While selling wedding photography, Jasmine noticed that prospective clients repeatedly asked questions drawn from the same magazine checklists. Instead of mechanically answering each one, she began addressing the anticipated concerns in a short conversational introduction.

Repeated questions reveal what buyers need before deciding
Anticipating concerns can make a meeting flow more naturally
Informative selling can feel friendly rather than defensive
Early completeness helps clients evaluate an offer

“I realized I was getting asked the same questions again and again and again.”
Jasmine Star · 0:02:15

“I could command somebody's attention by way of something they wanted in a very effective way.”
Jasmine Star · 0:03:11

#weddings#client-sales#customer-questions#photography

Takeaway· 1

Takeaway0:04:05

The Best Investor Pitches Answer Doubts Before They Surface

At a Miami event, Jasmine watched business owners pitch venture capitalists and saw how strongly prepared presenters changed the room's emotional response. The standout pitches combined a precise ask, a compelling story, and answers to likely questions.

Strong presenters know exactly what they are asking for
Stories help audiences imagine the proposed future
Anticipating questions reduces investor uncertainty
A persuasive pitch moves listeners emotionally as well as logically

“They knew what to ask for. They knew how to create a story.”
Jasmine Star · 0:04:05

“That is the power of a pitch.”
Jasmine Star · 0:04:05

#venture-capital#investors#storytelling#fundraising