Your Audience Does Not Have to Choose Between You and the Giants
Jasmine challenges the assumption that a new creator must defeat famous competitors to earn attention. Because audiences consume many podcasts and creators, the real choice is often additive rather than exclusive; a person's distinct story can occupy one place in a broad media diet.
- New creators are not necessarily competing directly with famous figures
- Audiences routinely consume many shows and voices
- A distinct personal story provides a reason to choose additional content
- Abundance thinking reduces comparison-driven paralysis
“they could listen to your podcast, they could listen to 87 others.”