An empty holiday calendar does not automatically mean a photographer should devalue a full session. Jasmine proposes a smaller, lower-commitment micro session scheduled back-to-back, preserving the value of the photographer’s larger service while matching what late holiday shoppers can afford and use.

Reduce scope instead of discounting the same deliverable.
Offer a short session for customers who do not need two hours.
Schedule micro sessions consecutively for efficiency.
Match the offer to late-season spending constraints.

“you don't have to discount what it is that you're providing but you could provide a little bit more in regards to incentivize somebody to…”
Jasmine Star · 18:46

“a lot of times people don't need a two hour family session, a lot of minute session.”
Jasmine Star · 19:08

#photography#pricing#productization#holiday sales

Hot Take· 1

Hot Take24:32

Treat IGTV Like Your Own Netflix Series

Unlike disappearing stories or casual live broadcasts, IGTV is presented as a durable home for polished, professional content. Jasmine argues that creators should use it to showcase authority through small television-like episodes centered on their expertise.

Use stories and live video for candid, low-pressure content.
Use durable video for more intentional authority building.
Design episodes around the creator’s expertise and identity.
Think in recurring shows rather than isolated uploads.

“IgE TV is your own Netflix series.”
Jasmine Star · 24:35

“this is your opportunity to create tiny little television shows all about Jew.”
Jasmine Star · 24:57

#igtv#video#authority#content strategy

Tool· 3

Tool14:46

Use Checkout Add-Ons to Expand Holiday Orders

The checkout page can turn one self-care purchase into a larger holiday order. Jasmine suggests offering a discounted pendant as a stocking-stuffer add-on and then inviting the buyer to add a second session as a gift, with a modest discount.

Place complementary products directly on the checkout page.
Use seasonal language to contextualize the add-on.
Offer a second session for someone the customer knows.
Keep the add-on closely related to the original purchase.

“Now most of these checkout merchants have the opportunity to add something on.”
Jasmine Star · 14:57

“If you add on another session as a gift, you get a 10% discount and guess what?”
Jasmine Star · 15:25

#upselling#checkout#ecommerce#holiday offers

Tool20:14

Reward Clients for Bringing Full-Price Friends

A referral incentive can fill a photographer’s mini-session calendar without discounting every booking. One organizer earns 10% off for each full-paying friend she brings, potentially receiving a large personal discount while the photographer gains several new customers.

Offer the reward to the person organizing the group.
Tie each discount increment to a completed referral.
Keep referred clients at full price.
Recruit socially connected community members who can coordinate others.

“if you bring a friend, I'll extend a 10% discount to you create people to go and bring in their friends and then they get…”
Jasmine Star · 20:14

“But guess what? Those five clients are full paying clients.”
Jasmine Star · 20:42

#referrals#photography#incentives#customer acquisition

Tool27:17

Find Local Videographers Through Instagram Hashtags

Instagram’s local professional hashtags can function as a lightweight vendor directory. Jasmine recommends searching terms such as a city plus “videographer,” reviewing portfolios for stylistic compatibility, and expecting to contact many candidates before availability, budget, and style align.

Search combinations of location and professional specialty.
Review published work before initiating contact.
Prioritize style fit as well as availability.
Expect to contact roughly 30 candidates.
Send a brief containing hours, output, budget, and date.

“This is how I find all of my videographers when I travel somewhere”
Jasmine Star · 27:25

“you're probably going to have to do around 30 videographers before somebody has the time availability and fits into your budget.”
Jasmine Star · 27:32

#videographers#instagram search#outsourcing#vendor sourcing

Takeaway· 2

Takeaway12:47

Sell Self-Care, Not a Gift Certificate

A holistic-healing package becomes more compelling when positioned as permission for an overwhelmed mother to care for herself. Jasmine recommends removing the gift-certificate framing because it implies the purchase must be given away, then writing directly to the mother who routinely buys for everyone except herself.

Lead with the customer’s exhaustion and need for grounding.
Frame the purchase as permission to invest in herself.
Avoid language that makes the offer sound transferable by default.
Write copy from lived experience when it matches the customer’s reality.

“I find myself buying gifts that I love for everybody else and I don't give myself the permission to buy an amazing gift for myself.”
Jasmine Star · 13:44

“I would carefully removed like the ideology of a gift certificate.”
Jasmine Star · 14:34

#self-care#offer positioning#mothers#copywriting

Takeaway21:14

When a Promotion Gets Crickets, Change the Action

Continuing the same promotional behavior is unlikely to produce a different result. For the photographer’s stalled mini sessions, Jasmine prescribes a 15-day burst of direct, face-to-face outreach to eight to ten warm prospects, supported by constant real-world visibility and a later report of the results.

Treat silence as evidence that the current activity must change.
Start with warm contacts rather than cold social outreach.
Ask eight to ten prospects directly within 15 days.
Carry visible work tools and business cards into community settings.
Consider even one booking useful evidence for next year.

“My advice has only ever been go out and do something right because what you've been doing right now isn't working the way that you…”
Jasmine Star · 21:23

“If we get one person to book, then your efforts were worth it.”
Jasmine Star · 22:51

#outreach#sales activity#local business#experimentation

Frameworks in this episode

Four-Week Holiday Demand Sequence

Question–Underlying Question–Action–Accountability Coaching Framework

Ten-Video Authority Series Sprint

The Three M’s of Positioning

Insights & moments

⚡Myth Buster· 1

You Don’t Need to Discount Your Full Photography Service

◆Hot Take· 1