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Amanda Tress16 July 2020

The FASTer Way to Stand Out In A Saturated Market with Amanda Tress

3Frameworks
8Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 2

Hot Take20:40

Scaling Did Not Get Easier—It Became More Fulfilling

Tress rejects the idea that business growth eventually makes leadership simple. Larger scale brought larger and more complicated problems, but certainty about her purpose made the work more satisfying and meaningful.

  • Scaling a fast-growing company increased leadership difficulty
  • Tress continued to work intensely after achieving financial success
  • Purpose created fulfillment despite harder problems
  • She values impact and personal purpose more than revenue totals

“it's not actually gonna get easier, but it will become more satisfying and fulfilling.”

Amanda Tress · 20:55

“It's about fulfilling my own purpose so that I feel satisfied.”

Amanda Tress · 21:55
#purpose#leadership#growth#fulfillment
Hot Take25:27

Build a Salable Company Even If You Never Intend to Sell

Tress says entrepreneurs can learn from people who have built and sold companies even when no exit is planned. In her view, the qualities that make a company salable also tend to make it stronger and more sustainable for long-term operation.

  • Tress stated that she had no plans to sell
  • Colleagues with exit experience still offered relevant insight
  • Salability encourages stronger company design
  • Exit readiness can support long-term ownership rather than force a sale

“I also just want to mention, I have no plans to sell, but many of my colleagues have been down that path.”

Amanda Tress · 25:27

“that is going to be the strongest type of company to continue running longterm.”

Amanda Tress · 25:36
#salability#company building#exit strategy#operations

Story· 3

Story03:05

How Amanda Tress's Health Struggles Sparked Her Fitness Career

Tress entered the fitness industry after addressing serious health issues that affected her as a teenager. Improving her nutrition and lifestyle helped her leave medication behind and inspired her to train and coach other people.

  • Tress was taking blood pressure medication at age 17
  • She also experienced metabolic and blood sugar issues
  • Nutrition and a healthy lifestyle helped her wean off medication
  • Her recovery motivated her to become a trainer and certified nutrition coach

“I was on blood pressure medication as a 17 year old, I had a metabolic disorder.”

Amanda Tress · 03:18

“And so I immediately knew that I needed to help other people do the same.”

Amanda Tress · 03:34
#health#fitness#career origin#nutrition
Story03:43

The 80-Hour Weeks That Prompted a Leap Into Self-Employment

While working in digital marketing, raising a young family, and growing a fitness side business, Tress reached roughly 80 working hours per week. She concluded that becoming fully self-employed and serving female wellness entrepreneurs would better support her family.

  • Fitness remained a side hustle while Tress built a digital marketing career
  • She grew her gym clientele while pregnant with her second child
  • Her combined workload reached about 80 hours per week
  • She launched an agency focused on female wellness entrepreneurs

“I was working about 80 hours per week with, uh, a career in digital marketing, my side hustle in, uh, fitness.”

Amanda Tress · 04:05

“I decided that it would be much better for my family.”

Amanda Tress · 04:13
#self-employment#career change#agency#family
Story06:17

Why Tress Moved to Florida and Kept Costs Low for 15 Months

Tress and her husband moved from the Midwest to Florida so they could work together and live in an environment they preferred. By living in a condo without a house payment or lawn obligations, they reduced distractions and concentrated on scaling the agency for about 15 months.

  • Tress's husband joined her agency before the move
  • The couple had worked well together since childhood
  • They chose a low-overhead living arrangement
  • A 15-month period of intense focus produced strong agency traction

“We just put her head down for about 15 months and scaled my agency at the time.”

Amanda Tress · 07:19

“Uh, and we got a lot of great traction.”

Amanda Tress · 07:26
#bootstrapping#focus#relocation#family business

Q&A· 1

Q&A25:45

How Tress Finds Relevant Masterminds and Business Peers

Tress often discovers mastermind leaders by hearing them interviewed on podcasts and investigating their programs. She complements formal groups with traditional local networking and community involvement in Tampa Bay.

  • Podcast interviews act as a discovery channel for mastermind leaders
  • Tress chose Les McKeown for experience across many companies
  • She prefers groups beyond the typical online-influencer environment
  • Local recognition and community involvement expanded her support network

“So many times I will listen to a podcast.”

Amanda Tress · 26:01

“Uh, for my current conversations in my town, it's just been, you know, good old fashioned networking.”

Amanda Tress · 26:44
#masterminds#podcasts#community#networking

Takeaway· 2

Takeaway22:41

Learn From Operators Already Handling Bigger Problems

As Faster Way grew, Tress deliberately sought relationships with leaders of companies exceeding $100 million in annual revenue. Their experience with more complex problems gave her relevant perspective for the next stage of her company.

  • Tress seeks peers with experience beyond her current scale
  • She distinguishes annual revenue from cumulative company revenue
  • Local entrepreneurs provide regular insight into business challenges
  • Hearing peers' struggles reduces the isolation of leadership

“I always want to be corresponding with people who have been there, done that, got the tee shirt, literally with the bigger problems and the…”

Amanda Tress · 22:52

“just hearing the things that they're struggling with makes me feel that I'm not alone in the challenges.”

Amanda Tress · 23:47
#mentorship#networking#scale#leadership
Takeaway24:16

Why Cross-Industry Networks Beat Staying Inside One Bubble

Tress's networking evolved from wellness groups and gender-specific masterminds toward a strategic mix of industries. Exposure to operators in fields such as security and industrial materials helped her think more broadly about building a sustainable, scalable, and salable company.

  • Her earliest groups concentrated on the wellness industry
  • She later participated in both male-dominated and women-only masterminds
  • A mixed, cross-industry network introduced more varied perspectives
  • Lessons from unrelated industries informed company design

“I've been really strategic about, uh, engaging with people from many different industries”

Amanda Tress · 24:55

“that's been so, so valuable even as I consider continuing to grow a sustainable, scalable and salable company.”

Amanda Tress · 25:20
#networking#masterminds#cross-industry#perspective