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24 March 2020

The Impact of COVID-19 on Your Business: How to Grow in Uncertain Times

1Frameworks
12Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 2

Myth Buster20:03

Selling During a Crisis Is Not Wrong—But How You Sell Matters

Jasmine rejects the idea that all selling during difficult periods is exploitative. Essential and beneficial needs continue, so an honest offer can serve customers; the ethical distinction lies between solving a real problem and exploiting fear or scarcity.

  • Human needs continue during difficult periods
  • A useful paid offer can be a form of service
  • Exploitative pricing is unacceptable
  • Frame offers around genuine customer needs
  • Let service guide sales messaging

“I'm saying serve, serve, serve and your business is a service to others who need it.”

Jasmine Star · 20:59

“It's that how you sell matters most.”

Jasmine Star · 21:09
#sales#ethics#service#crisis-marketing
Myth Buster25:36

Doing the Work Does Not Mean Punishing Yourself

Jasmine distinguishes constructive action from overwork and self-attack. Creativity is more likely to return when a frightened person treats themselves kindly and deliberately looks for another interpretation of the situation.

  • Do useful work without using fear as a whip
  • Avoid sleep-depriving grind as a coping mechanism
  • Do not punish yourself for feeling afraid
  • Search for a different perspective to unlock creativity

“Beating yourself up when you're afraid is the most unkind thing you could ever do.”

Jasmine Star · 25:57

“Your creative juices and opportunities come when you ask yourself, can I please find a different way to look at this same situation?”

Jasmine Star · 26:05
#fear#self-compassion#creativity#burnout

Hot Take· 1

Hot Take30:27

Helping Non-Customers Can Reveal an Unexpected Market

Content for people outside the current customer base is not necessarily wasted effort. Serving an urgent adjacent need may build goodwill or uncover a viable audience and offer that the business owner could not have predicted.

  • Respond to urgent needs even outside the normal niche
  • Treat service content as market discovery
  • Stay open to unexpected customer groups
  • Accept that goodwill may be the only immediate return

“Who knows?”

Jasmine Star · 30:43

“If by you creating content for physical locations, it opens up a new Avenue and door for our customer.”

Jasmine Star · 30:45
#content#community#market-discovery#service

Story· 1

Story05:49

The Question That Helped Jasmine Lead Through Personal Chaos

While coping with adoption, a move, halted construction, and the pandemic, Jasmine grounds herself by considering the example her daughter needs. The future-facing question turns immediate frustration into a leadership responsibility.

  • Use responsibility to regain perspective
  • Consider the example your behavior sets
  • Connect present conduct to another person's future

“how does she need me to show up for her future?”

Jasmine Star · 05:49

“Like what kind of leader must I be today to empower her to do the same thing one day in her future?”

Jasmine Star · 06:12
#leadership#parenthood#resilience#perspective

Q&A· 1

Q&A12:53

Should You Lower Your Rates During a Crisis?

There is no universal moral answer to requests for lower rates. Jasmine argues that owners should consider their financial position, needs, and confidence, then make the decision that fits their own circumstances without judging others.

  • There is no universally correct pricing response
  • Immediate financial needs may justify a discount
  • Financial reserves may allow prices to remain firm
  • Make a decision that reflects your circumstances

“Guess what?”

Jasmine Star · 13:02

“There is not a right or wrong.”

Jasmine Star · 13:16
#pricing#discounts#cash-flow#decision-making

Tool· 1

Tool22:36

Create and Test Free Resources Before Committing to a Pivot

When demand changes, Jasmine recommends creating useful resources and letting audience response reveal what works. The first attempt may fail, so owners should expect to test several ideas rather than waiting for certainty before publishing.

  • Continue creating even when a paid offer is closed
  • Publish before assuming a resource is correct
  • Use audience response as evidence
  • Expect to test multiple ideas
  • Use available time to improve business assets

“I don't know if they're the right resources.”

Jasmine Star · 23:20

“I will only know when I put them out and I test them.”

Jasmine Star · 23:27
#experimentation#content#pivoting#customer-research

Takeaway· 6

Takeaway01:14

Why Small Actions Create More Clarity Than Fear

Jasmine explains that she responds to upheaval by taking one small step at a time. Doing useful work gives her more clarity than remaining absorbed in stress, doubt, or fear.

  • Take one manageable step at a time
  • Use action to make sense of uncertainty
  • Treat useful work as a source of clarity

“I just take a tiny step at a time and I try to make sense of things by way of action.”

Jasmine Star · 01:14

“I mean this literally like by actually doing work, that's what brings clarity and a lot more clarity than stress or fear or doubt.”

Jasmine Star · 01:20
#action#clarity#uncertainty#mindset
Takeaway08:52

Keep What Still Works and Change What the Market No Longer Supports

Jasmine contrasts entrepreneurs who freeze with those who innovate, adapt, and diversify. Her central decision is to identify which parts of the existing business remain viable and which must change with customer circumstances.

  • Accept the current facts before choosing a response
  • Preserve viable parts of the business
  • Change offers that no longer fit the market
  • Look for opportunities to serve

“This is the perfect time to adapt.”

Jasmine Star · 08:58

“what of my current business can I keep and what needs to change due to the changing demographic of where I am.”

Jasmine Star · 10:56
#adaptation#innovation#business#crisis
Takeaway14:10

How to Support People When You Cannot Afford a Gift

Meaningful support does not require spending money. Jasmine recommends inexpensive expressions of attention such as notes, direct messages, reviews, testimonials, public recognition, and service barter.

  • Acknowledge people personally
  • Use messages or public recognition when money is limited
  • Offer reviews and testimonials
  • Barter services when appropriate
  • Prioritize kindness over monetary value

“I am not saying that you need to spend money to make some of these day be thoughtful, be kind.”

Jasmine Star · 15:12

“It meant so much to be seen by somebody and we all have the power to speak that into somebody's life.”

Jasmine Star · 14:42
#support#kindness#community#relationships
Takeaway23:44

Turn Lost Client Time Into Business-Building Time

A slowdown can create capacity for neglected internal work. Jasmine suggests refreshing email templates, organizing files, building reusable systems, or developing an online course so the business emerges more prepared.

  • Refresh recurring email templates
  • Create templates for repeated responses
  • Organize business files and storage
  • Develop postponed products or projects
  • Invest time in the business, not only client delivery

“If you don't have email templates, make email templates, right?”

Jasmine Star · 23:53

“You have the opportunity to do everything you've been wanting to do in your business and you always said, I didn't have time.”

Jasmine Star · 24:21
#operations#systems#downtime#productivity
Takeaway28:46

Replace “Why Is This Happening?” With “What Can I Learn?”

Jasmine argues that asking why adversity is happening can close attention around grievance and helplessness. Asking what can be learned redirects attention toward adaptation, flexibility, and the next available move.

  • Notice questions that reinforce helplessness
  • Ask what the situation can teach you
  • Separate what can remain from what must be released
  • Redirect attention toward the next move

“The question I should be asking and I encourage you to ask is what am I suppose to learn?”

Jasmine Star · 29:11

“Don't let go find a new way to hang on.”

Jasmine Star · 29:42
#reframing#learning#adaptation#resilience
Takeaway31:35

Your Best Available Contribution Is Enough

Jasmine admits uncertainty about whether her advice is sufficient, then evaluates herself against what she can honestly provide. The takeaway is to commit fully while refusing to demand resources, knowledge, or certainty that are not currently available.

  • Acknowledge uncertainty about your impact
  • Offer all the useful help currently available
  • Commit to continuing rather than pretending certainty
  • Do not demand more of yourself than you can presently give

“I am giving all the advice I have.”

Jasmine Star · 31:53

“And if you are giving all you have in this moment, you cannot expect anything more than that.”

Jasmine Star · 32:13
#self-compassion#service#uncertainty#leadership