Successful Entrepreneurs Are Also Shooting in the Dark
Jasmine challenges the assumption that established business owners possess certainty unavailable to beginners. New offers and audiences require everyone to make initial decisions with incomplete information; the advantage comes from generating feedback through quicker decisions, not from knowing the answer beforehand.
- Incomplete information is normal when positioning a new offer.
- Other entrepreneurs are not operating with perfect certainty.
- More frequent decisions produce useful answers faster.
- Ambiguity is a shared business condition, not a personal deficiency.
“When you start messaging for a new offer for a new customer, you are shooting in the dark.”
“No, but when you make more decisions quicker, in more uncertainty, you get to the answer faster.”