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03 July 2025

The Secret to Building Influence—One Person at a Time with Jen Gottlieb

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take14:09

Why the Extra Mile Beats Easy Social-Media Networking

Gottlieb argues that convenient digital interaction often keeps people from developing the deeper relationships that create meaningful opportunities. Direct, in-person connection requires more effort, but that effort distinguishes it from the crowded field of casual messages and superficial engagement.

  • Social media makes low-effort contact easy.
  • Direct messages alone rarely create deep relationships.
  • In-person connection can produce stronger professional bonds.
  • The effort others avoid can become a competitive advantage.

“And we always say the extra mile is never crowded nowadays with social media and Instagram, it's so easy to just DM and like, stay…”

Jen Gottlieb · 14:09

“but the things that move the needle forward. And what I've noticed for me always are the real, in-person, deep relationships.”

Jen Gottlieb · 14:09
#networking#relationships#social-media#in-person