Jasmine predicts that demand will grow for events, personal access, and unscripted encounters as AI-generated and recorded content proliferate. Businesses can differentiate by offering proximity to real people and real-time interaction rather than only publishing more media.

Consumers are seeking concerts, conferences, and live events
Real access can command premium prices
Small gatherings and personal interactions can become products
Human presence differentiates an offer from abundant recorded content

“And with the rise of AI, early studies and data show that people are pursuing real events with real people and real moments.”
Jasmine Star · 24:20

“A phenomenal way to create marketing that cuts through the noise is to have content that focuses on up close access.”
Jasmine Star · 24:20

#live-events#ai#community#experiences

Explainer· 2

Explainer01:52

Why All Five 2026 Marketing Trends Begin with R

Jasmine packages the episode’s five trends under a repeated initial letter to make them easier to remember. The naming device also demonstrates her broader point that effective marketing benefits from recognizable patterns.

The five trend names all begin with R
Repeated patterns improve recall
Memorable packaging is itself a marketing technique

“As a side note, good marketing is memorable, so how can we get people to remember something?”
Jasmine Star · 01:52

“The easiest way to do this is to create a repeating pattern of the same letter.”
Jasmine Star · 01:52

#memory#branding#marketing

Explainer14:40

Why Interests Matter More Than Follower Counts in 2026

Social algorithms increasingly distribute posts according to predicted interest rather than limiting reach to existing followers. This gives smaller accounts a route to discovery but makes each post’s subject matter more important than the account’s historical audience size.

Follower count has less control over distribution
Algorithms match content with likely interests
Small accounts can reach people who do not follow them
Each post can enter a different interest cluster

“How many followers you have means oh, very little.”
Jasmine Star · 14:40

“Social algorithms are showing people what they're interested in, not necessarily who they follow.”
Jasmine Star · 15:42

#algorithms#discovery#social-media

Story· 2

Story16:44

How a Taco Tutorial Can Lead Back to a Business Lesson

Jasmine illustrates interest-based content with a hypothetical taco tutorial. The post can attract cooking enthusiasts and then bridge its three ingredients into three lessons about starting a business.

Begin with a topic the creator genuinely enjoys
Use a shared structure to bridge two subjects
Let the opening topic earn attention before introducing the business lesson

“It's like something like, here's three secret ingredients to make the best tacos.”
Jasmine Star · 16:44

“And then at the end, I'll also explain the three secret ingredients that I learned in starting a business.”
Jasmine Star · 16:44

#content-strategy#analogies#cooking

Story25:35

Why Mastermind Members Pay to Be in the Room

Jasmine connects her own purchase of access to Gary Vaynerchuk with feedback from members of her seven-figure-founder mastermind. In both cases, the value extends beyond instruction to proximity, peer relationships, and real-time exchanges among participants.

Jasmine paid for a mastermind that included a small in-person gathering
Her members value live events highly
Peer access can matter as much as access to the host
The composition of the room is part of the product

“I've been told that the most valuable thing about the masterminds that I host is our live events.”
Jasmine Star · 25:35

“They know that the true power of the room is being surrounded by real people with real time connections.”
Jasmine Star · 25:35

#masterminds#networking#peer-learning

Takeaway· 3

Takeaway01:52

The Shift from Influencer to Entrepreneur with Influence

Influencer marketing is moving beyond fees for promoting other companies. Jasmine argues that the more consequential opportunity is using influence to obtain or build ownership in the products and services being marketed.

Traditional influencers earn promotion fees
Entrepreneurs with influence participate in ownership and profit
Celebrity-owned brands illustrate the shift
Smaller entrepreneurs can apply the same underlying idea

“However, the biggest change we will see a lot more will be the difference between an influencer and an entrepreneur with influence.”
Jasmine Star · 01:52

“They weren't just getting paid to talk about the businesses, they were getting a piece of all of the profits.”
Jasmine Star · 02:55

#influencers#ownership#entrepreneurship

Takeaway15:42

Use Genuine Side Interests to Reach Unexpected Audiences

Jasmine encourages entrepreneurs to publish genuine interests beyond a narrow business category because algorithms can expose that content to new groups. A creator can then connect the side interest back to a business lesson, although every post does not need a forced commercial bridge.

Genuine curiosities can unlock new audience exposure
Business content does not need to remain narrowly topical
An analogy can connect a side interest to business expertise
Unrelated interests can humanize a founder even without a direct bridge

“So to be clear, you don't need to make content about your business.”
Jasmine Star · 15:42

“But if you're genuinely interested in something, talk about it and then you could relate it back to your business.”
Jasmine Star · 16:44

#interests#content-ideas#audience-growth

Takeaway26:33

Turn Attendee Content into Post-Event Marketing

A live event can produce revenue directly and generate a second layer of marketing through attendee posts. The host can repost this participant-created material, giving future prospects social proof of the experience and extending the event’s reach.

Live events can become an additional revenue source
Attendees naturally document and share their experiences
Hosts can repost attendee content
Event visibility can fuel demand for future gatherings

“From there, you can leverage even more marketing from the content that people are creating at your event, which fuels more growth.”
Jasmine Star · 26:33

“The women who come to my mastermind events, they are creating content.”
Jasmine Star · 26:33

#events#user-generated-content#social-proof

Frameworks in this episode

Four-Step Sales Bio

Responsive Direct-Message Marketing

Royalty Marketing

Three-Post Profile Storefront

Insights & moments

◆Hot Take· 1

AI Growth Makes Real-Life Access More Valuable

✶Explainer· 2