02 June 2026

Who Do You Need to Become to Reach the Next Level?

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8Insights

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 2

Hot Take0:07:46

Stop Convincing People You Belong, Let Them Watch You

Struggling to explain her media business to a room of sales-team founders, Jasmine stopped trying and simply said 'I'm in media.' She reflects that earlier in her career she burned energy convincing people she belonged, but now lets her actions speak instead of over-explaining her worth.

She stopped over-explaining after seeing eyes glaze over
There was a time she felt insecure and tried to prove she belonged
She has been unqualified, unfunded, unconnected and uneducated and still got into rooms
The shift: let actions dictate the future rather than words

“now I'm at a point in my life that I have been unqualified, unfunded, unconnected and uneducated, and I have still found my way to…”
Jasmine Star · 0:07:46

#confidence#mindset#self-mastery

Hot Take0:16:38

If You Can't Say Your Ambition Out Loud, You're Not Playing Big Enough

Jasmine states her ambition to build one of the best coaching programs in the industry, then catches herself for saying it out loud. She argues that naming a big ambition is itself the test: if you can't voice it, you aren't playing big enough, and pursuing it should feel uncomfortable.

She names the goal of one of the best coaching programs in the industry
She frames being unable to say your ambition as playing too small
The pursuit is meant to feel deeply uncomfortable
It requires the same courage her daughter showed on the snow tube

“If I can't say that now as my ambition, I am not playing big enough and I am here to do something different that makes…”
Jasmine Star · 0:16:38

#ambition#mindset#courage

Story· 3

Story0:00:57

From Law School Dropout to Multiple Seven-Figure Ventures

Jasmine recaps a track record built entirely on starting without qualifications: dropping out of law school, becoming a photographer without owning a camera, and starting a tech company without writing a line of code. She uses this history as proof that you can begin unqualified and still build something.

Dropped out of law school after deciding to
Became a renowned photographer without initially owning a camera
Started a tech company having never written code
Built millions in courses, memberships, and from a tech company

“I said I wanted to start a tech company, and I had never written a line of code, and I still have it, but I…”
Jasmine Star · 0:00:57

#entrepreneurship#reinvention#confidence

Story0:09:42

The Snow Tubing Lesson: Doing Scary Things Anyway

Jasmine's six-year-old daughter Luna was terrified to go down the snow tubing hill alone. Jasmine coached her to do courageous things even while scared, then arranged to ride down alongside her. She ties her daughter's panic-to-elation moment to the same courage she needed to step into a new role at her company.

Luna was afraid but was encouraged to do brave things while scared
Jasmine negotiated to ride down in the next lane beside her
Luna went from sheer panic to elation after landing safely
The daughter's courage mirrors the courage Jasmine needed for her own next step

“come on girl. Like, we do courageous things. We're scared all the time, but we're going to do it anyway.”
Jasmine Star · 0:09:42

#courage#parenting#mindset

Story0:15:32

Why She Became Her Own Sales Manager Before Hiring One

Rather than immediately hiring a sales manager through a recruiter, Jasmine paused and took the role herself for months. Her reasoning: to hire the best, she first needed to build the baseline, SOPs, systems, and culture so the foundation was locked in before handing it off.

She paused the hiring process after working with a recruiter
She chose to build the department to where it needs to be first
This meant creating a baseline, SOPs, and an airtight system
Goal: hand-select the best setters, closers, and a future manager

“I needed to create SOPs, and I needed to build an airtight system to ensure that the foundation of our business is locked in.”
Jasmine Star · 0:16:38

#leadership#sales#operations#hiring

Takeaway· 3

Takeaway0:08:38

The One Question That Reframes Growth: Who, Not What

After a keynote by Cole Gordon on scaling past eight figures, Jasmine walked away with a single reframe. Instead of asking what tasks are required to reach the next level, she asked who she would have to become. She frames this identity-first question as the real driver of growth for a leader starting something new.

The keynote covered what it takes to lead a team past multiple eight figures
The reframe shifts from a task list to an identity shift
Jasmine positions 'who do I need to be' as the more powerful question
Starting something new often feels behind, lost, and out of sorts until it doesn't

“I left that keynote and I was forced to ask myself, who do I need to be to build to the next level? Not what…”
Jasmine Star · 0:00:00

#mindset#leadership#identity#growth

Takeaway0:04:07

How to Break Into a Room Where You Know No One

Alone at a gala full of strangers, Jasmine chose an honest, awkward introduction over standing in silence. She walked up to a group and admitted she had no one to talk to and asked to join. The strangers welcomed her and invited her to their table, showing that directness beats pretending to belong.

The choice is between standing frozen or making an awkward introduction
Honesty ('I have nobody to talk to') disarms the awkwardness
She ordered a club soda dressed as a cocktail to feel more at ease
The direct approach led to being welcomed and included at dinner

“hi, my name is Jasmine Star and I have nobody to talk to. Can I join y'all?”
Jasmine Star · 0:05:04

#networking#communication#courage

Takeaway0:14:29

You'll Get It Done, But Maybe Not When You Want

Jasmine's account manager Sue passed on a lesson over lunch: the outcome will happen the way you want, but not necessarily on your timeline. Unlike life, in business the best things take time. This perspective helped Jasmine end the event on her own terms rather than in overwhelm.

Sue reshaped Jasmine's thinking over a year of coaching
The lesson: it will happen your way, but maybe not on your schedule
In business the best things take time
The perspective helped Jasmine move from information overwhelm to a clear decision

“She reminded me that I will get it done, and it will happen the way I want it, but it might not happen when I…”
Jasmine Star · 0:14:29

#patience#business#mindset