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05 October 2023

Why Making “Selfish Decisions” Will Make You a Stronger Entrepreneur

5Frameworks
11Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take0:08:17

You Can Model a Brave Choice While Still Being Shaped by It

Jasmine resists being called a finished model while she is still living through an uncertain transition. Jennifer clarifies that modeling can mean demonstrating an aligned decision in real time, not presenting a polished final result.

  • A person can offer a useful example without claiming completion.
  • Visible uncertainty can make leadership more honest.
  • The process itself can demonstrate courage and alignment.

“I just think that I'm in the process. I feel like I'm being still shaped to it.”

Jasmine Star · 0:08:17

“I will step into being a model. Being a model of making a decision.”

Jasmine Star · 0:10:26
#courage#identity#growth#role-models

Explainer· 1

Explainer0:21:08

Why Personal Values Matter as Much as Company Values

Jasmine explains that she had created values for her company without defining her own. Jennifer argues that durable high-performing leaders act in alignment with personal values, which can be identified in a focused reflection exercise and observed through difficult choices.

  • Business values do not replace a leader's personal value system.
  • Values become visible through behavior under pressure.
  • External recognition can confirm that a value is being lived.
  • Jennifer suggests a focused values exercise can take about 45 minutes.

“How then are we just making them for ourselves?”

Jasmine Star · 0:21:52

“the best performing and over the long term, best performing leaders are ones who are acting in alignment with their personal values.”

Jennifer Kamara · 0:22:39
#values#leadership#alignment#courage

Story· 5

Story0:11:15

How Early Responsibility Turned Self-Choice Into Guilt

Jasmine traces her discomfort with choosing herself to being the eldest-by-one-minute twin in a large Latino family, sharing responsibility at home, and supporting her mother through cancer. Therapy helped her see that choosing herself did not necessarily mean abandoning the people she loved.

  • Family responsibility can create an implicit either-or choice between self and others.
  • The belief can form without parents explicitly imposing it.
  • Therapy helped reframe self-support as compatible with caring for family.

“well, if I choose myself, then I'm not choosing them.”

Jasmine Star · 0:12:23

“I just took a lot of responsibility.”

Jasmine Star · 0:12:23
#family#therapy#self-care#guilt
Story0:15:22

Why Being Unqualified Did Not Stop Jasmine's Reinventions

Jasmine reflects on repeatedly entering photography, education, and technology without conventional preparation, funding, or credentials. Jennifer emphasizes that the differentiator was not vision alone but the willingness to keep showing up, ask elementary questions, and complete small actions consistently.

  • Jasmine repeatedly entered fields before feeling qualified.
  • She asked basic questions while developing Social Curator's MVP.
  • Daily courage and consistency turned unfamiliarity into competence.
  • A history of adaptation can provide evidence against future self-doubt.

“I don't know if it's being a visionary or sheer idiocy.”

Jasmine Star · 0:16:21

“you have a track record of being unqualified, unfunded, unconnected, and then finding a way to make it work.”

Jasmine Star · 0:17:18
#entrepreneurship#confidence#consistency#learning
Story0:26:53

Entering Public High School Felt Like Landing in the Sahara

After being homeschooled with four siblings, Jasmine entered public school for the first time in high school. She describes the unfamiliar systems, cliques, and social hierarchy as a new universe, while having her twin beside her provided some support.

  • Ordinary school routines were entirely unfamiliar to Jasmine.
  • She questioned systems other students accepted as normal.
  • The transition intensified her desire to be liked and socially connected.
  • Her twin made the unfamiliar environment less isolating.

“It was a whole new world, quite honestly.”

Jasmine Star · 0:27:11

“we were walking through the Sahara with somebody else.”

Jasmine Star · 0:27:56
#homeschooling#identity#belonging#childhood
Story0:28:42

The Backlash That Pushed Jasmine Beyond Photography

Jasmine recounts becoming a target after rapidly building a profitable photography business while challenging the industry's artistic conventions. The backlash shattered her confidence and required years of therapy, but she later viewed it as the event that revealed her capacity to build beyond photography.

  • Commercial success conflicted with parts of the photography industry's identity.
  • Trying to win critics over caused Jasmine to lose her own sense of self.
  • Recovery took years rather than producing an instant resilience story.
  • The collapse ultimately expanded her view of her professional capacity.

“I had lost who I was in the process of trying to be so liked by so many people.”

Jasmine Star · 0:30:31

“that was the best thing to ever happen.”

Jasmine Star · 0:31:21
#photography#backlash#resilience#career
Story0:43:41

The Family-Pod Agreement Behind Jasmine's Speaking Travel

Jasmine describes herself, her husband JD, and their daughter Luna Sol as a close family pod that prioritizes proximity and shared meals. They agreed to travel together for every speaking event during 2023, accepting that JD would carry more parenting responsibility on the road and reassessing the arrangement each year.

  • The family prioritizes breakfast, lunch, and dinner together.
  • They travel together for Jasmine's speaking engagements.
  • JD assumes a larger parenting share during event travel.
  • The arrangement is explicitly reassessed every 12 months.
  • Jasmine values her daughter seeing her work even when JD cannot be beside the stage.

“Like we are a pod. JD Luna Sol and myself are Pod.”

Jasmine Star · 0:43:41

“So we assess it every 12 months”

Jasmine Star · 0:44:48
#family#travel#parenting#relationships

Tool· 2

Tool0:34:46

Jasmine's Early-Morning Schedule Protects Both Work and Family

Jasmine rejects universal morning-routine prescriptions and describes a schedule designed around her own energy and desire to be present with her daughter. She wakes naturally between 4:30 and 5:00, combines reflective practices with focused work and exercise, then shifts into parenting before beginning her formal CEO hours.

  • The routine is personal rather than a prescription for others.
  • Early focused work protects time with her daughter later in the day.
  • Prayer, meditation, reading, hydration, work, and exercise happen before 7:00.
  • Flexible work hours allow her to participate in family routines during the day.
  • The schedule requires discipline and a supportive partner.

“I do zero advocation. I should be this way. I just know that the things I am doing in the amount of time that it…”

Jasmine Star · 0:36:09

“I want my cup to be so full. I want to drink from the saucer.”

Jasmine Star · 0:37:07
#morning-routine#parenthood#productivity#work-life
Tool0:39:04

A Tiny Daily Journal Became Four Years of Pattern Data

Jasmine's journaling practice takes less than ten minutes and records gratitude, feelings, and reflections on the previous day. Because she reused the same 365-day journal across four years, she can now compare seasonal patterns, promotional periods, and the amount of downtime associated with feeling her best.

  • The journal focuses on gratitude and current feelings.
  • The practice takes less than ten minutes a day.
  • Reusing the journal enables year-over-year comparisons.
  • Entries reveal patterns around promotions, downtime, and energy.

“it's less than ten minutes every day and I'm listing of small things that I'm grateful for”

Jennifer Kamara · 0:39:04

“I'm now beginning to see trend times of year.”

Jasmine Star · 0:39:40
#journaling#reflection#patterns#gratitude

Takeaway· 2

Takeaway0:00:53

Successful Founders Are Allowed to Enter a Discovery Phase

Jasmine describes moving from a clearly defined role into a period of deliberate discovery after her team assumed more operational control. She argues that founders should normalize not always knowing the next direction and can invite their audience into the process rather than presenting permanent certainty.

  • A strong team can create space for the founder's next evolution.
  • Successful business owners do not need to pretend they always know the direction.
  • Discovery can be owned publicly rather than hidden as a weakness.

“I'm in the process of discovery and I really want to own that process.”

Jasmine Star · 0:02:04

“can we give ourselves the freedom, the luxury and the privilege of going through the discovery process and then bringing people with us.”

Jasmine Star · 0:02:04
#founders#identity#discovery#leadership
Takeaway0:40:46

Mental Fitness Can Be Relational and Spiritual

Jasmine describes her husband as a grounding source of energy who restores her confidence through conversation. She also relies on prayer, solitude, yoga, meditation, and journaling, framing her morning routine as a mindfulness practice rather than merely a productivity system.

  • A supportive partner can serve as a powerful source of emotional renewal.
  • Prayer and time alone connect Jasmine with humility and a larger purpose.
  • Yoga, meditation, and journaling support mental fitness.
  • The same routine can serve both mindfulness and productivity.

“He is like my biggest champion.”

Jennifer Kamara · 0:41:25

“The morning routine is actually a mindfulness routine as well. It doubles as both.”

Jasmine Star · 0:42:19
#mental-health#relationships#faith#mindfulness