Five-Step Digital Offer Plan
Plan a viable digital offer before creating its content
- Difficulty
- Moderate
- Time to result
- ~weeks to results
- Steps
- 5
- Confidence
- 99%
The Five-Step Digital Offer Plan moves a creator from an unstructured course idea to a practical production blueprint. First, define the duration, delivery mode, and modular structure so the learning experience fits both the material and the creator's schedule. Next, set a price that reflects the offer's access and support, optionally using a small number of tiers. Create a realistic timeline covering content production, platform setup, marketing, and launch. Research and test a hosting platform against budget and student needs rather than choosing from features alone. Finally, establish separate conversion, client-satisfaction, and revenue goals. Together, these decisions produce a course plan that can guide content creation, marketing effort, and post-launch evaluation.
Origin
Extracted from The Jasmine Star Show, where Jasmine Star distilled the planning practices she uses and teaches for creating digital offers.
Core principles
- 01Plan the offer before producing its content
- 02Choose structures that fit both teacher and student
- 03Price for the access and support being delivered
- 04Build timelines around real capacity
- 05Measure adoption, satisfaction, and revenue separately
How to run it
- 1
Determine the Duration
Choose whether the offer will be self-paced, drip-released, or taught live. Define its overall length and divide the material into modules and lessons that students can understand and apply.
Pro tip Select the format that works with your schedule and the pace at which students need to do the work.
Watch out Do not copy another creator's course length simply because it appears to be the standard.
- 2
Set the Price
Choose a price based on the offer, audience, and speed at which you want to gain customers. Decide whether one simple price or up to three access-and-support tiers makes sense.
Pro tip Charge more as the offer provides more attention, personalization, or live support.
Watch out Too many pricing options can overwhelm buyers and delay or prevent a purchase.
- 3
Create the Timeline
Assign deadlines for recording lessons or modules, configuring the platform, beginning marketing, executing promotions, and launching. Base the schedule on your actual availability and any capacity supplied by your team.
Pro tip Work backward from the intended launch date and give every major deliverable a due date.
Watch out An aggressive timeline that exhausts the creator or team undermines the launch.
- 4
Choose the Platform
Research platforms, compare prices and capabilities, read reviews, and ask experienced course creators about their choices. Test shortlisted platforms through trials or demonstrations before committing.
Pro tip Evaluate the experience from both the creator's and student's perspectives.
Watch out Do not choose solely from a feature list without testing the actual workflow.
- 5
Set Measurable Goals
Define distinct conversion, client-satisfaction, and revenue targets. Connect each target to the marketing, production, and audience-building effort required to reach it.
Pro tip Translate enrollment targets into the approximate number of people who must see the offer.
Watch out Do not set ambitious revenue goals without matching them with deadlines, marketing, and promotional content.
In the wild
A creator chooses a six-week drip course divided into four modules, sets one core price plus a supported tier, and schedules recording, platform setup, promotion, and launch. They test two hosting platforms and set goals of five first-month enrollments, 90% satisfaction, and $5,000 in first-quarter revenue.
→ The creator enters production with a realistic schedule and clear measures of launch performance.
Jasmine initially envisioned a $2,500 course, but a mentor suggested beginning at a more accessible price to get to yes faster. She launched a lower-priced offer, gained customers more quickly, and later used paid support to expand its value.
→ The lower entry price accelerated market validation while preserving opportunities for higher-value sales.
Common mistakes
Creating Content Before Planning
Recording immediately can produce an offer whose format, price, schedule, platform, and success criteria have not been resolved.
Treating Conventions as Rules
Course length, delivery style, and pricing should fit the creator and students rather than conforming to an imagined universal standard.
Setting Goals Without Matching Effort
Revenue and enrollment targets are not credible unless production deadlines, marketing activity, and audience reach support them.
Is it for you?
Best for
It is best for creators planning a digital course or educational offer before recording content.
Not ideal for
It is not ideal for creators who still lack a defined audience, problem, or teachable outcome.
From the transcript
“Now, before we start creating content for the course, we create a plan and this plan includes five steps.”
“Number one, determine the duration. Number two set a price. Number three create a timeline. Number four choose a platform and five set goals.”
“Now remember, your goals need to match your effort.”
From the episode
Conceptualize and Plan Your Digital Offer in Five Simple Steps [14 min]