The Three Vs of Getting Paid to Be You
Build recognition through volume, visibility, and velocity.
- Difficulty
- Moderate
- Time to result
- ~months to results
- Steps
- 5
- Confidence
- 98%
The Three Vs turn personality into a recognizable and commercially useful brand. First, volume means creating often enough to improve your craft, test many ideas, and establish a dependable relationship with your audience. Second, visibility distributes that growing body of work through social platforms, podcasts, guest media, and other places where new people can discover it. Third, velocity shortens the distance between having an idea and releasing a useful version, preventing perfectionism from extinguishing momentum. These elements reinforce one another: volume clarifies the message, visibility expands its reach, and velocity supplies more experiments and learning. The result is familiarity, trust, authority, and an audience that may follow the person into new products or business models.
Origin
Laura Belgray developed the Three Vs while moving from being introduced through famous clients and television credits to being known simply as Laura Belgray. Extracted from The Jasmine Star Show.
Core principles
- 01Your personality is the only market position competitors cannot copy.
- 02Consistent creation reveals which ideas resonate.
- 03Repeated exposure builds familiarity, authority, and trust.
- 04Shipping imperfect work generates faster learning than prolonged preparation.
- 05Action creates inspiration rather than waiting for inspiration to create action.
How to run it
- 1
Make the Business an Expression of You
Identify the personality, beliefs, language, and interests that distinguish you from competitors. Carry those elements into your writing, videos, social posts, and customer experience.
Pro tip Use the tone you naturally use with people who already know and trust you.
Watch out Do not manufacture a persona that feels disconnected from your private self.
- 2
Increase Volume
Publish more frequently at a sustainable cadence so you generate ideas, improve through repetition, and discover what resonates. Treat each item as one experiment rather than a final verdict on your ability.
Pro tip Increase an existing cadence incrementally, such as moving from one weekly email to three.
Watch out More content only helps when it remains useful or engaging; empty posting can reduce response.
- 3
Expand Visibility
Make your ideas easy to discover through suitable social channels, podcast appearances, guest posts, and media contributions. Repeated exposure creates familiarity and a halo of credibility.
Pro tip Use the themes validated through publishing volume as pitches for external appearances.
Watch out Visibility without a specific message can make you present but forgettable.
- 4
Apply Velocity
Move quickly from idea to a minimum useful artifact and release it before the packaging is perfect. Learn from real audience behavior instead of extended private deliberation.
Pro tip Use a simple Google Doc, post, or email when a polished product would delay delivery.
Watch out Speed should remove cosmetic delay, not justify inaccurate or harmful work.
- 5
Observe and Repeat
Review what earns meaningful engagement, sharing, trust, or sales and create more around those signals. Continue publishing even when an individual attempt underperforms.
Pro tip Look for recurring themes across several posts rather than overreacting to one result.
Watch out Do not confuse polarizing engagement with healthy audience or business growth.
In the wild
Belgray moved from one irregular weekly email to three emails per week. Mondays and Wednesdays delivered value or personality, while Fridays included a sales offer. The higher volume gave subscribers more opportunities to know her and encounter relevant products.
→ She reported doubling the revenue generated by those emails within one month while strengthening audience loyalty.
Instead of waiting to design a polished PDF, Belgray placed her practical list-building ideas in a basic Google Doc, created a memorable URL, and shared it through email and Instagram without requiring an opt-in.
→ People immediately entered and used the document, validating demand without a lengthy production cycle.
Common mistakes
Waiting for Inspiration
Treating inspiration as a prerequisite prevents the consistent work that actually generates better ideas and creative momentum.
Polishing Before Validating
Spending excessive time packaging an untested idea delays audience feedback and creates more opportunities to abandon it.
Chasing Empty Engagement
Publishing frequently or provoking disagreement solely for activity can produce attention that feels harmful and does not strengthen the business.
Is it for you?
Best for
It is best for entrepreneurs, creators, and business leaders whose personality or point of view can differentiate their work.
Not ideal for
It is not ideal for people unwilling to publish consistently, accept uneven feedback, or become publicly associated with their ideas.
From the transcript
“So the first is volume.”
“The other way to go is have an idea, get it done now do it.”
From the episode
How To Get Paid To Be You
Laura Belgray