Three Ways to Understand Your Customers
Ask, host Q&As, and test everything to learn what your audience actually wants
- Difficulty
- Easy
- Time to result
- ~days to results
- Steps
- 4
- Confidence
- 82%
Jasmine Star offers three concrete methods to learn what an audience truly wants. First, ask them directly through open-ended questions on a podcast, Instagram DM, or social platform; people are usually happy to share and the creator responds personally to build connection. Second, host interactive events or live Q&A sessions, ideally before or during promotional periods, because real-time interaction reveals the exact language to use, what to cut, and what needs deeper explanation while strengthening the community bond. Third, test everything by experimenting with formats and topics, running A/B email subject lines, polls on titles, and votes on which products or content to develop. The payoff comes from cross-referencing: when analytics data and customer feedback align, the creator has validated proof of what to build, described as pouring gasoline on a fire.
Origin
Extracted from The Jasmine Star Show
Core principles
- 01Direct feedback beats guessing; people are happy to share when asked
- 02Real-time interaction reveals the exact language and needs of your audience
- 03Testing formats and topics quickly gauges interest and lets the audience shape your offers
- 04When data and customer feedback align, you have proof to act with confidence
- 05When you implement someone's feedback, tell them, because people love to be seen
How to run it
- 1
Ask them directly
Pose open-ended questions to your audience through a podcast, Instagram DM, or social platform and invite honest input on what they want more or less of.
Pro tip Personally read and respond to each reply; it makes contributors feel seen and strengthens loyalty.
- 2
Host interactive events or Q&A sessions
Run periodic live Q&A sessions, ideally before or during promotional periods, so your audience can ask questions and share feedback in real time.
Pro tip Use the real-time interaction to learn the exact language to use and what to cut or explain further in your presentation.
- 3
Test everything
Experiment with different formats and topics using A/B email subject lines, social polls on titles, and votes on which products or content to develop.
Pro tip Let the audience directly influence the offers you create by voting on ideas, which builds buy-in.
- 4
Cross-reference data with feedback
Compare what your analytics show against what customers say; when the two align you have validated proof of what to build next.
Pro tip Aligned data and feedback is like pouring gasoline on a fire; act on it decisively.
In the wild
A health coach with a healthy-recipes blog sees website analytics showing recipe videos consistently earn a higher click-through rate than text-only recipes. In a poll, the audience says they find video most helpful. This alignment between data and feedback tells the coach to focus on creating more recipe videos, since it is already what the audience wants and engages with.
→ A validated, low-risk decision to produce more recipe video content.
A fitness creator hosts a social media Q&A and notices most questions are about modifications for common injuries and a preference for shorter bodyweight workouts. Analyzing social engagement reveals that posts with low-impact routines and injury-modification tips consistently receive the most likes, shares, and comments, validating the Q&A feedback.
→ Clear proof of a content gap and audience need in injury-modification workouts.
Common mistakes
Relying on intuition instead of data
Guessing or assuming what works for others will work for you increases risk; data-driven decisions decrease risk and increase profitability.
Collecting feedback but never closing the loop
Failing to tell contributors when you implement their feedback wastes the relationship; telling them makes them feel a stake in what you create.
Is it for you?
Best for
Content creators, coaches, and small business owners who want audience-driven offers and content.
Not ideal for
Businesses with no direct audience access or channel to solicit feedback.
From the transcript
“here are my top three ways. My personal favorite ways to find out about my audience, clients, and community members.”
“When the data and customer feedback align. Data and customer feedback align. You're literally pouring gasoline on a fire.”
From the episode
THIS is How You Better Serve Your Customers and Clients