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Rachel Roth13 December 2022

Embracing Uncertainty in Your Business

5Frameworks
9Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster13:42

Why “The Most Reps Wins” Needs an Inequality Caveat

Jasmine recounts being corrected after repeating the claim that whoever performs the most repetitions wins. A Black member of her community agreed with the value of effort but noted that people do not begin from equal positions, leading Jasmine to distinguish persistence from simplistic meritocracy.

  • Effort remains important
  • People begin with unequal resources and constraints
  • Working hardest does not guarantee the same outcome
  • Success must also be defined on personal terms

“it's important to walk away with the principle of working and doing the reps, but to never forget that we are not all starting at…”

Jasmine Star · 14:38

“I don't think that the person who works the hardest, I simply believe that the person who doesn't give up meets their terms of success…”

Jasmine Star · 14:51
#inequality#persistence#meritocracy#success

Hot Take· 1

Hot Take43:43

Money Changes Lives Only When It Serves a Larger Purpose

Jasmine describes money as a mechanism rather than a complete solution. Her ambition is to help business owners earn money in ways that can change their lives, families, and legacies, drawing on her family's progression from immigrant beginnings to business ownership.

  • Money enables outcomes but does not define them
  • Business education can affect family legacy
  • Personal history can prepare someone to serve others
  • Jasmine's mission centers on storytelling, teaching, and creation

“Money isn't a solution, money is a mechanism.”

Jasmine Star · 44:07

“I want to teach other people those things and I wanna make videos and I wanna write and I just wanna create and I wanna…”

Jasmine Star · 44:23
#money#purpose#legacy#entrepreneurship

Story· 2

Story17:23

The 1,700-Square-Foot House and the Meaning of Success

Rachel assumes Jasmine's success includes a large house, prompting Jasmine to clarify that her Southern California home is about 1,700 square feet. Jasmine says the home matters as evidence that bigger dreams can become possible, but relationships, health, family, and meaningful service matter far more than its size.

  • Public perception can exaggerate visible success
  • Material outcomes can symbolize expanded possibility
  • Relationships and purpose give possessions their meaning
  • A house can matter in principle without being the source of fulfillment

“It's not the house, it's the relationship.”

Jasmine Star · 18:00

“So does the house mean something? Yes. And very much no.”

Jasmine Star · 20:31
#success#home#relationships#fulfillment
Story26:40

The Financial Tsunami Jasmine Thought Would End Her Business

Jasmine describes simultaneously ending a major photography revenue stream, renovating an over-budget house, and financing a costly live event. The combination left her unable to sleep and considering a small-business loan, but surviving it reshaped her into a more fiscally careful operator.

  • Several individually defensible decisions created cumulative risk
  • The renovation cost more and lasted longer than expected
  • Jasmine believed the business might not recover
  • The experience became a lasting financial lesson

“I literally thought that that was the end of our business beyond any shadow of a doubt.”

Jasmine Star · 29:33

“So it wasn't a failure, it was the best lesson.”

Jasmine Star · 29:53
#failure#cash-flow#risk#resilience

Tool· 1

Tool10:44

Jasmine Star's Unromantic Secret to Learning New Skills

Asked how she repeatedly entered fields without formal qualifications, Jasmine points to free online search, video, podcasts, and persistent self-education. She emphasizes that she learns slowly but compensates through patience, discipline, and consistent consumption of educational material.

  • Search engines and YouTube provide multiple learning formats
  • Formal credentials are not the only path to practical competence
  • Slow learning can be offset by patience and consistency
  • Jasmine learned photography, lead magnets, and HTML online

“I learned how to become a photographer by the University of Google.”

Jasmine Star · 11:59

“I am not special. I am patient and I am disciplined and I am consistent.”

Jasmine Star · 12:56
#self-education#google#learning#skills

Takeaway· 4

Takeaway03:15

Why Imperfection Makes a Personal Brand More Relatable

Jasmine argues that an exclusively polished image creates distance between a creator and the audience. Showing both prepared professional content and ordinary, messy life allows viewers to encounter the same authentic person in different settings.

  • Constant polish can make an audience feel distant
  • Professional and ordinary appearances can both be authentic
  • Most people have not given themselves permission to be fully themselves

“If I was just only ever polished, there would create a distance between myself and a viewer.”

Jasmine Star · 03:44

“it's simply that she's unafraid to be a hundred percent herself.”

Jasmine Star · 04:38
#authenticity#personal-brand#social-media
Takeaway38:04

Why Jasmine Reads Sad Literary Fiction Instead of More Business Books

While a Stanford scaling program has temporarily filled her schedule with business reading, Jasmine says her preferred personal reading is emotionally intense literary fiction. She uses podcasts for much of her business learning and books for language, feeling, and a shared intellectual bond with her father.

  • Different media can serve different learning needs
  • Business learning does not have to dominate leisure reading
  • Emotionally demanding fiction provides depth and vocabulary
  • Shared books strengthen Jasmine's relationship with her father

“I usually consume podcasts for a business, but when it comes to reading, it is just like, I am just a voracious reader.”

Jasmine Star · 39:34

“So my dad's created our own little like, like daughter of an immigrant glossary in the back of a book.”

Jasmine Star · 40:11
#reading#fiction#education#family
Takeaway41:39

Why Jasmine Is Waiting Before Writing Her Book

Jasmine believes she has a book in her but says her current business experiences remain too unresolved to present as finished wisdom. Drawing on Brené Brown's distinction between a scar and a wound, she wants to write after the experience has healed enough to understand what it left behind.

  • Unresolved experience can be premature material for instruction
  • Pain can shape a business owner constructively
  • Business growth cuts away ego and assumptions
  • Jasmine wants the eventual book to testify to getting up after failure

“Britney Brown says that we should often talk about life and experiences from the place of a scar and not a wound.”

Jasmine Star · 41:50

“The book will come. Yes, the book isn't being written.”

Jasmine Star · 43:10
#writing#failure#healing#business
Takeaway45:40

A New Venture Does Not Mean Starting From Zero

As Jasmine considers what to build alongside Social Curator, Rachel reminds her that a new direction carries forward accumulated experience. Existing judgment, relationships, skills, and lessons can make the next undertaking faster and more effective even when its exact form remains uncertain.

  • A new venture inherits prior experience
  • Adding a challenge is different from abandoning the core business
  • Innovation can keep established leaders growing
  • Not knowing the next move does not erase previous capability

“And you're never starting over. You're starting from experience.”

Rachel Roth · 46:04

“everything that has been put in front of you, I found a way.”

Jasmine Star · 47:28
#reinvention#experience#innovation#growth