10 December 2024

Make 2025 the Year of BIG Wins (Here’s How)

1Frameworks

3Insights

Listen

Frameworks in this episode

Mindset5 steps

The Five Mindset Shifts for a Bigger Year

Trade five default reflexes for five deliberate mindsets to steer a business toward big goals

Read →

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Story· 2

Story0:02:52

Planning a January launch runway starting in August

Jasmine describes building the runway for the Your Biggest Launch Ever course, which launches live in January, starting the planning back in August. When the team's requests piled up as urgent, she deliberately moved her own launch tasks earlier and refused to let urgent messages derail the important work.

A major January live course was planned starting the previous August
Jasmine moved her launch tasks from August to end of September to protect focus
She told the team she would not react to what appeared urgent while the important work was her priority
Steering attention toward big goals is framed as the leader's core responsibility

“we are launching this massive live course experience in January, but we began planning for it last August”
Jasmine Star · 0:02:52

#launch-planning#prioritization#leadership

Story0:09:10

Narrowing to a seven-figure mastermind and who you're qualified to serve

Jasmine shares opening the doors to her own exclusive mastermind for seven-figure entrepreneurs scaling toward eight figures. After years serving a wide range of clients, she honed in on who she is uniquely qualified to serve and realigned her content, newsletters, and resources to that single audience.

She launched an exclusive eight-month mastermind for seven-figure entrepreneurs
After years of serving many types of entrepreneurs, she narrowed her focus
Offering products for six-figure entrepreneurs would break alignment with the seven-figure audience she now targets
Audience focus dictates the content, newsletters, and offers you create

“If I offered a product or service for a six figure entrepreneur, it would be out of alignment in attracting the seven figure entrepreneur.”
Jasmine Star · 0:10:13

#positioning#niche#audience#alignment

Takeaway· 1

Takeaway0:12:21

Build a win board to capture the small wins you'd normally gloss over

Jasmine created a physical win board in her office to record small highlights she would otherwise overlook. One logged win was simply having a first conversation with a company she wanted to partner with, which later grew into a signed partnership and customer success.

A win board captures small highlights that normally get ignored
One recorded win was just having an initial partnership conversation
That small win compounded into signed contracts and customer results over time
Celebrating small wins builds momentum toward the big ones

“So I created a win board in my office that includes small highlights, like maybe things I would just normally gloss over”
Jasmine Star · 0:12:21

#habits#motivation#kaizen