The Five Mindset Shifts for a Bigger Year
Trade five default reflexes for five deliberate mindsets to steer a business toward big goals
- Difficulty
- Easy
- Time to result
- ~ongoing to results
- Steps
- 5
- Confidence
- 82%
The framework bundles five mindset shifts a founder adopts to run a business toward big goals rather than daily noise. First, prioritize the important over the urgent by protecting attention for North Star work even when others' requests feel pressing. Second, embrace constraints, because limitations reduce analysis paralysis and force resourceful solutions that play to existing strengths. Third, adopt a future-first mentality, judging every offer and decision by whether it aligns with where the business is headed rather than immediate revenue. Fourth, celebrate continuous improvement, the Kaizen belief that small incremental wins compound into major progress and build confidence. Fifth, embrace non-dualistic thinking, replacing black-and-white judgments about people and companies with an openness to shades of grey that unlocks partnerships and better decisions. Each shift is a filter applied to real decisions, illustrated with the host's own launches, list-building sprint, mastermind repositioning, and a partnership won by dropping a binary assumption.
Origin
Extracted from The Jasmine Star Show
Core principles
- 01Long-term importance beats short-term urgency
- 02Constraints reduce friction and force resourceful, creative decisions
- 03Every decision ripples across the whole business, so judge it against the future vision
- 04Small, celebrated improvements compound into major progress
- 05Reject binary good/bad thinking in favor of interconnected, shades-of-grey judgment
How to run it
- 1
Prioritize the important over the urgent
Define your North Star goal and consciously give it attention even when urgent, loud requests compete for it. Communicate to your team that important work comes first and that urgent asks will be answered after.
Pro tip Move blocks of deep, important work into your calendar early so urgent noise cannot claim that time.
Watch out Ignoring urgent requests can feel harsh to a team; explain that they matter and will be addressed, not dismissed.
- 2
Embrace the power of constraints
List your real limitations up front, then design a solution within them that leans on your existing strengths. Fewer options speed decisions and cut analysis paralysis.
Pro tip Only accept tight constraints when the task plays to a genuine strength of yours or your team.
- 3
Adopt a future-first mentality
Before launching an offer or making a decision, ask whether it aligns with where the business is headed, not just the immediate revenue or convenience it brings.
Pro tip If a short-term offer is off-direction, tweak it to reflect the future vision rather than shipping it as-is.
Watch out A misaligned short-term offer can confuse your audience and dilute your messaging even while it earns money now.
- 4
Celebrate continuous improvement
Apply the Kaizen mindset: log and celebrate small, non-monetary wins like better workflows, positive feedback, or a first conversation, because they compound into big results.
Pro tip Create a physical win board and record wins you would normally gloss over.
- 5
Embrace non-dualistic thinking
Notice binary good/bad, hero/villain, always/never judgments and replace them with a view that sees interconnectedness and shades of grey, which opens options you would otherwise dismiss.
Pro tip When you assume a company or person 'would never,' map out the dream version anyway and pitch it.
In the wild
With the team firing on all cylinders across launches and content days, the host still wanted to launch a list-building resource in July. They named three constraints: build it in three weeks, no design PDF because design was outsourced, and start promotions in a week and a half. Instead of fighting these, they played to their strengths in content and marketing and hosted a three-part live Zoom series called Scaling Accelerator for seven-figure entrepreneurs.
→ Thousands of people signed up within a couple of weeks with no pitch, growing the newsletter and building community; the host calls it a professional highlight of the year.
The team had planned to build their own tutorials on how to use another company's platform, assuming that company would never do a large custom partnership because it never had before. Embracing non-dualistic thinking, they instead mapped out a full dream list of what a partnership could include and pitched it directly to ConvertKit.
→ ConvertKit agreed to every request and added ideas to improve the offer, turning an assumed dead end into a partnership tied to the Your Biggest Launch Ever course.
Common mistakes
Letting urgent requests override important work
Treating every loud, time-sensitive message as a priority pulls attention away from North Star goals; urgent tasks feel demanding but often do not advance long-term objectives.
Only celebrating big milestones
Measuring success solely by big projects or high-profile clients ignores the small improvements in skill, workflow, and reputation that actually compound into the big wins.
Is it for you?
Best for
Solo entrepreneurs and small-business owners planning a new year who want a repeatable set of decision filters.
Not ideal for
Operators seeking tactical, step-by-step execution playbooks rather than mental reframes.
From the transcript
“And that is to prioritize the important over the urgent.”
“We chose to use our restraints to play to our powers, our strengths.”
“This mindset shift is the belief that small, incremental changes often lead to major progress over time.”
From the episode
Make 2025 the Year of BIG Wins (Here’s How)