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Jocelyn Moore04 April 2024

Securing a Board Seat: What You Need to Do (and Know) Beforehand with Jocelyn Moore

2Frameworks
10Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster20:50

Moore Rejects the Tokenism Story About Her DraftKings Seat

Moore directly rejects the idea that she joined DraftKings merely because companies sought diversity after George Floyd's murder. Her appointment aligned with her substantive experience leading the NFL's sports-betting strategy and understanding highly regulated industries.

  • The appointment occurred during a major push for corporate diversity
  • Moore distinguishes greater access from unqualified selection
  • Her NFL work gave her direct sports-betting expertise
  • Her government background added regulatory and strategic value

“No, no no, no, no, I helped lead the sports betting strategy for the National Football League.”

Jocelyn Moore · 20:52

“So I'm on the board of DraftKings because I understand sports betting very well.”

Jocelyn Moore · 20:52
#diversity#draftkings#expertise#boards

Hot Take· 1

Hot Take31:40

Why Closed-Loop Networks Keep Corporate Boards Homogeneous

Moore says board searches may use executive search firms, but networks and personal recommendations remain the most likely route. When those networks revolve around narrow educational and professional circles, qualified outsiders remain unseen.

  • Executive search firms are one route into board consideration
  • Personal networks remain the dominant pathway
  • Closed networks reproduce the same candidate profiles
  • Broader, more inclusive networks expand access to qualified leaders
  • DraftKings adding multiple women illustrates a different approach

“But the most likely pathway to getting on a board are the networks and the relationships, which is why we have to make sure that…”

Jocelyn Moore · 31:48

“But sometimes these are closed loop systems, right?”

Jocelyn Moore · 31:58
#board-diversity#access#networks#inclusion

Explainer· 2

Explainer15:10

The Two Assets Behind Moore's Executive Strategy Work

Moore describes her work as dealing in information and relationships. She continuously scans large volumes of information for implications, while treating relationships as essential sources of context, trust, and opportunity.

  • Executive strategy requires processing large amounts of information
  • Information is scanned for implications relevant to clients and decisions
  • Relationships supply context and access that information alone cannot
  • The same two assets supported Moore across government and business

“So I deal in information and relationships. That's that's what I do.”

Jocelyn Moore · 15:24

“I take enormous amounts of information on a daily basis, and I'm scanning that information for, you know, how do I advise my clients?”

Jocelyn Moore · 15:24
#executive-strategy#information#relationships
Explainer17:57

What Corporate Boards Actually Do—and What They Do Not

Moore distinguishes public boards from private boards and explains directors' strategic role. Directors advise founders and executives, contribute specialized experience, anticipate risks, and build useful bridges, but they do not operate the company.

  • Public companies trade shares on an exchange; private companies do not
  • Boards advise CEOs, founders, and executive teams from an oversight level
  • Industry and regulatory expertise can create distinct board value
  • Directors help leaders anticipate issues and connect with relevant people
  • Board oversight is different from company operations

“So it's really like executive strategy on steroids.”

Jocelyn Moore · 18:57

“We are there to help the founders, the CEO, the executive leadership team see you around corners and use our expertise to do that.”

Jocelyn Moore · 19:48
#boards#governance#strategy#leadership

Story· 4

Story04:10

How Student Government Launched a 15-Year Senate Career

Moore traces her path from campaigning for student-body vice president at the University of Florida to moving to Washington without a job. Recommendations from Senator Bob Graham and a university lobbyist helped her enter Senator Zell Miller's office, beginning a 15-year career working for four senators.

  • Student government taught campaigning, fundraising, and public persuasion
  • Moore moved to Washington before securing a political job
  • Trusted advocates strengthened her application to Senator Miller's office
  • Entry-level constituent work taught her which issues mattered to voters
  • Her Senate career progressed into legislative and senior staff leadership

“It really, for me was the start of connecting with people on a different level.”

Jocelyn Moore · 04:58

“So I moved to D.C., I camped out with my sorority sister on her couch.”

Jocelyn Moore · 05:43
#career#politics#public-service#sponsorship
Story09:36

The Four-Box Napkin That Changed Moore's First Contract

When Moore left government, she had no model for negotiating a private-sector contract. Consultant Linda Tarpley divided the negotiation into four issue areas, provided salary guidance, and connected Moore with the attorney who has advised her ever since.

  • Moore openly admitted that she lacked contract-negotiation experience
  • She sought help from someone whose business success she trusted
  • Tarpley converted an unfamiliar negotiation into concrete issue areas
  • The introduction to a business attorney created lasting support

“I'd never negotiated a contract. I'd always worked in the government.”

Jocelyn Moore · 09:48

“She wrote on a napkin. Here are the things you need to think about as you negotiate this contract.”

Jocelyn Moore · 10:52
#negotiation#mentorship#career-transition
Story12:22

Why a Low-Risk Interview Led to the NFL's Top Lobbying Role

Only ten months into a private-sector position she enjoyed, Moore was encouraged to pursue the NFL's top lobbying job. Her mother's simple downside analysis reframed the decision: if the interview failed, Moore could return to a job she already loved.

  • A manager recognized Moore's fit and encouraged her to apply
  • Moore initially resisted because she valued her improved lifestyle
  • Her mother separated the risk of interviewing from the risk of accepting
  • The interview ultimately led to the NFL's top lobbying position

“You have one amazing job that you love, and you're going to go interview for this other amazing job. If you don't get it, you…”

Jocelyn Moore · 13:28
#career-decisions#nfl#risk#opportunity
Story29:21

How a DraftKings Dinner Led to Producing The Piano Lesson

A dinner conversation with producer Scott Delman revealed Moore's love of the arts. Months later, he invited her to become his producing partner on a Broadway revival of The Piano Lesson starring Samuel L. Jackson, then taught her how the business worked.

  • The opportunity began with a shared-interest conversation at dinner
  • Delman remembered the conversation months later
  • Moore accepted an opportunity outside her established professional lane
  • She approached producing as a chance to learn from an experienced partner
  • Board exposure introduced Moore to worlds she had not previously accessed

“I remember our conversation. I have this opportunity, I'm going to invest in a play called The Piano Lesson.”

Jocelyn Moore · 30:08

“And he taught me the ropes.”

Jocelyn Moore · 30:08
#broadway#the-piano-lesson#learning#opportunity

Takeaway· 2

Takeaway28:37

Why Moore Treats Real Estate as More Than a Side Project

Moore describes real estate as both a passion and a vehicle for generational wealth. Her mother modeled this diversified approach by working as a government accountant while also operating as a realtor.

  • Moore pursues multiple businesses around genuine interests
  • Real estate combines personal passion with long-term wealth creation
  • Her mother's side business modeled diversified income and ownership
  • Entrepreneurship became an extension of skills Moore had long practiced

“It is a passion project, but it's also how you can build generational wealth.”

Jocelyn Moore · 28:37

“I learned very early on to have a side hustle.”

Jocelyn Moore · 29:21
#real-estate#generational-wealth#side-hustles#entrepreneurship
Takeaway41:39

Why Small Conversations Matter in a Polarized World

Moore argues that ordinary personal conversations can restore common ground in an increasingly polarized culture. A simple greeting or shared observation can uncover mutual connections and create the grace needed for people to engage across differences.

  • Political polarization helped drive Moore away from Capitol Hill
  • Personal connection begins with low-pressure conversation
  • Shared interests can reveal unexpected common ground
  • Grace and curiosity make disagreement less personally threatening
  • Even saying hello creates an opening for human connection

“We have to give people grace. And that starts with conversation about moments and places of commonality.”

Jocelyn Moore · 41:39

“So starting with high, you know, there's not a wrong way to go if you start with.”

Jocelyn Moore · 42:53
#polarization#conversation#common-ground#humanity