TThe Jasmine Star Show
← All frameworks
LeadershipJocelyn Moore

Board Seat Fit-and-Readiness Checklist

Match your expertise to the board and prepare for every obligation

Difficulty
Advanced
Time to result
~months to results
Steps
6
Confidence
94%

A strong board candidacy begins with fit rather than prestige. Identify the expertise that lets you help executives see around corners, then target companies whose industry, strategy, and regulatory environment need that perspective. Use sponsors, existing relationships, and executive search channels to reach opportunities, but treat every recommendation as only an entry point: you must still interview and establish your value. Before accepting, investigate the practical obligations of service. Board compensation may include equity with unexpected tax consequences, while contracts, governance duties, and insurance create additional exposure. An attorney and accountant should review the opportunity before commitments are made. The output is not merely a board seat, but a defensible match between the company's needs, your capabilities, and your readiness to serve responsibly.

Origin

Extracted from The Jasmine Star Show through Jocelyn Moore's account of declining a poor-fit opportunity, joining DraftKings, and learning the legal, accounting, tax, insurance, and governance requirements of board service.

Core principles

  • 01Pursue boards that genuinely fit your expertise
  • 02Treat recommendations as introductions, not guarantees
  • 03Bring a distinct strategic perspective to the boardroom
  • 04Prepare for legal, tax, insurance, and governance obligations
  • 05Decline opportunities that do not fit your interests or skills

How to run it

  1. 1

    Define Your Board Value

    Identify the specific expertise, relationships, and strategic perspective you can contribute. Frame that value around problems a board and executive team actually face.

    Pro tip Look for intersections such as Jocelyn Moore's combined experience in government, regulation, sports, and executive strategy.

    Watch out Do not rely on identity, prestige, or general executive experience as your entire value proposition.

  2. 2

    Set a Fit Standard

    Evaluate whether the company's industry, mission, risks, and needs align with your skills and interests. Say no when the match is weak.

    Pro tip A thoughtful rejection can preserve the relationship and lead to a better referral.

    Watch out Scarcity pressure can make an unsuitable first opportunity seem more valuable than it is.

  3. 3

    Activate Sponsors and Search Channels

    Tell credible people in your network what kind of board opportunity fits you. Include executives, investors, search firms, and professionals responsible for board composition.

    Pro tip Make your desired sector and contribution specific enough that contacts can recognize a suitable opening.

    Watch out A broad request to be placed on any board makes it difficult for sponsors to advocate effectively.

  4. 4

    Prove the Match

    Research the company and interview as rigorously as you would for an executive role. Explain how your experience will strengthen strategic oversight and counsel.

    Pro tip Connect prior decisions and results directly to the company's current challenges.

    Watch out A powerful recommendation does not guarantee selection.

  5. 5

    Build a Professional Advisory Team

    Have an experienced attorney review contracts, compensation, duties, and protections. Ask an accountant to model equity vesting and tax consequences before acceptance.

    Pro tip Keep the same trusted advisers involved across future contracts so they understand your full position.

    Watch out Vesting equity can generate a significant tax bill even when you have not sold the shares.

  6. 6

    Prepare for Governance Duties

    Understand fiduciary responsibilities, governance practices, regulatory exposure, and required insurance. Ask experienced board colleagues questions rather than concealing knowledge gaps.

    Pro tip Use a collegial board infrastructure as an accelerated governance education.

    Watch out Board members advise and oversee; they should not confuse their role with operating the company.

In the wild

Declining the Transportation Board

Moore received her first board opportunity through a new connection but determined that transportation did not fit her skills, interests, or passions. She declined it respectfully. The contact then introduced her to Goldman Sachs executive Alana Wolfe, who later presented the much stronger DraftKings opportunity.

→ Rejecting a weak fit preserved trust and created a pathway to a board aligned with her sports-betting and regulatory expertise.

Preparing for DraftKings Equity

When Moore joined DraftKings, her attorney reviewed the board agreement and her accounting team helped her understand the consequences of receiving and vesting equity. She subsequently learned the tax, governance, accounting, and insurance requirements that had not been apparent before her first board appointment.

→ Professional advice helped her manage the obligations and financial consequences of public-company board service.

Common mistakes

Taking the First Available Seat

Accepting a board solely because it is offered can place you in an industry where your expertise and interest add little value.

Treating a Referral as Selection

A sponsor can open the door, but the candidate must still research, interview, and demonstrate a strong fit.

Ignoring Equity and Governance Details

Failing to obtain legal and accounting advice can expose a new director to unexpected taxes, contractual obligations, and governance risks.

Is it for you?

Best for

It is best for experienced executives, advisers, and specialists preparing for their first corporate board seat.

Not ideal for

It is not ideal for people seeking a board title without relevant expertise, strategic value, or willingness to assume governance responsibilities.

From the transcript

“Because I didn't think it was a good fit for my skill set. And what I'm interested in and passionate about it was in like…”

Jocelyn Moore · 17:27

“You have to be prepared not just with a lawyer. You have to be prepared with an accountant.”

Jocelyn Moore · 23:25

“But the board really is we are not the operators of the company. We're there for strategic advice and counsel.”

Jocelyn Moore · 19:48

From the episode

Securing a Board Seat: What You Need to Do (and Know) Beforehand with Jocelyn Moore

Jocelyn Moore

→