TThe Jasmine Star Show
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27 April 2020

Should Business Owners Be Influencers?

2Frameworks
9Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 2

Myth Buster19:22

Being Unprepared Does Not Mean You Are Unqualified

Jasmine rejects the idea that lacking money, preparation, or connections automatically disqualifies someone from starting. She presents her early business as evidence that capability can be developed after action begins.

  • She had no entrepreneurial role models or business connections.
  • She distinguishes temporary unreadiness from permanent disqualification.
  • Starting can precede confidence, funding, and complete knowledge.
  • Initial incompetence does not prevent later excellence.

“I had no business starting a business, but I did”

Jasmine Star · 20:06
#entrepreneurship#confidence#starting#learning
Myth Buster23:29

Why Influencer Income Often Looks Better Than It Is

Jasmine challenges the glamorous image of influencer work by examining engagement-dependent sponsorship rates and modest reported incomes. She also notes that sponsored travel can involve constant production obligations rather than genuine leisure.

  • A rough rate of one penny per follower depends heavily on engagement quality.
  • Bots and inactive audiences reduce what brands will pay.
  • Too many sponsored posts can damage audience growth and trust.
  • Some apparent luxury travel is tightly managed promotional labor.
  • Brand exposure may be valuable even when compensation is commission-only or inadequate.

“Do you think being an influencer is making money?”

Jasmine Star · 25:17

“your working for every minute on that.”

Jasmine Star · 26:06
#influencers#creator-economy#sponsorships#income

Story· 3

Story05:18

How Jasmine's Parents Turned Scarcity Into Resourcefulness

Jasmine describes growing up with government assistance, donated food, and improvised schoolbooks. Her parents' responses to scarcity taught her to work with whatever was available and transform limited resources into useful outcomes.

  • Her family possessed little money but strong cultural and emotional support.
  • Her mother assembled usable textbooks from discarded, incomplete copies.
  • Her father accepted difficult jobs so his children could pursue better work.
  • Scarcity became a lesson in resourcefulness rather than a fixed identity.

“My family though, we had nothing. We're rich. We were rich in culture. We were rich in love. We were rich and support and what…”

Jasmine Star · 06:12

“That to me taught me how to take whatever you have and make it work.”

Jasmine Star · 06:42
#childhood#resourcefulness#family#resilience
Story15:18

Her Mother's Cancer Forced a Reckoning With Law School

During Jasmine's first year of law school, her mother's brain cancer relapsed and Jasmine became deeply depressed. Facing the possibility of losing her mother made her question whether she was pursuing law from genuine desire or from family and social pressure.

  • Jasmine attended UCLA Law on a full scholarship.
  • Her mother's relapse prompted her to leave school and return home.
  • The crisis revealed how short life could be.
  • She recognized that her legal path was driven by obligation rather than happiness.

“My mom was 50 years old and I was 25 and I was struck with the realization that life is short.”

Jasmine Star · 16:10

“She had to be that sick to stop me in my path to say you're going the wrong way.”

Jasmine Star · 17:21
#career-change#family#cancer#purpose
Story17:51

She Practiced Photography on Orange Trees and Shoes

Jasmine began pursuing photography without experience, connections, or even initial demand for free sessions. When people would not pose for her, she photographed orange trees and shoes so she could build skill through repetition.

  • She taught herself photography through Google.
  • Even free offers were initially rejected.
  • She practiced on available subjects rather than waiting for clients.
  • Private, unglamorous repetition preceded public recognition.

“I was terrible. I was awful.”

Jasmine Star · 18:21

“I can never get to where I want to go if I didn't have the humility to shoot the things that note when nobody was…”

Jasmine Star · 18:54
#photography#practice#beginners#persistence

Q&A· 1

Q&A37:43

How She Moved Beyond Cultural Expectations and Criticism

Jasmine says her mother's illness changed the weight she assigned to other people's opinions. She now treats disengaging from criticism as an active daily decision, including deleting and blocking abusive anonymous comments online.

  • A confrontation with mortality reordered her priorities.
  • Other people's opinions neither pay her bills nor achieve her goals.
  • Ignoring criticism requires repeated decisions rather than a one-time breakthrough.
  • Blocking anonymous abuse protects attention and momentum.

“Their opinions of you don't pay your bills.”

Jasmine Star · 38:19

“And that is an active decision every day because every time you open up social media, man, it's like a drive by shooting.”

Jasmine Star · 39:19
#criticism#cultural-expectations#boundaries#social-media

Takeaway· 3

Takeaway10:01

The Story You Tell Yourself Determines What You Attempt

Jasmine argues that self-talk can close down possibilities before circumstances do. Her turning point came when she stopped using her background and uncertainty as proof that her goals were impossible.

  • Negative self-predictions can become self-fulfilling limits.
  • A changed internal story makes different actions possible.
  • The individual must choose which interpretation to reinforce.
  • Doubt from others can become motivation rather than a verdict.

“If you tell yourself you will not be able to do something your right and if you tell yourself you will be able to do…”

Jasmine Star · 10:37

“The choice is yours.”

Jasmine Star · 10:50
#self-belief#mindset#motivation
Takeaway36:02

Jasmine Treats Every Day as Potentially Difficult

Asked how often she has bad days, Jasmine speaks candidly about depression and the work she has done through therapy, prayer, and meditation. She says she prepares each morning with deliberate, supportive self-talk rather than assuming a good day will happen automatically.

  • An outgoing public presence can coexist with depression and introversion.
  • Therapy, prayer, meditation, and other support contributed to her progress.
  • She regards every day as potentially difficult.
  • Supportive self-talk gives her a chance to redirect the day.

“I believe that every day I'm on the cusp of a bad day. That's just my truth.”

Jasmine Star · 36:47

“You're enough. You got this. Try again. It's a new day. Love yourself.”

Jasmine Star · 36:54
#depression#mental-health#self-talk#daily-routine
Takeaway40:15

Belonging Can Turn Achievement Into a Path for Others

Jasmine explains how she affirmed her place in predominantly white academic and professional spaces by remembering her family's sacrifices. She frames achievement not only as personal advancement but also as raising the ceiling for people who follow.

  • She was the only Latina and one of two women among the highest-ranking graduates.
  • Her sense of belonging drew strength from generational sacrifice.
  • Entering excluded spaces can expand what others imagine is possible.
  • She acknowledges that marginalized women may work harder for fewer accolades.
  • The goal is to make the path easier for the next person.

“If you don't give yourself the permission to get in the room, you'll never get in the room.”

Jasmine Star · 41:41

“Your story is to do twice as much work for half the accolades.”

Jasmine Star · 42:36
#belonging#representation#latina#trailblazing