07 August 2025

The Art of Intentional Networking: My 3-Part Framework

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9Insights

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The 3-Part Intentional Networking Framework

Turn conference handshakes into real relationships with location notes, a follow-up system, and personalized outreach

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take0:08:31

If it's transactional, nobody wants to be in the relationship

Jasmine's core objection to conventional networking is that it starts from what you can extract. She argues that if the underlying question is 'what can I get?', no one will want the relationship. Her replacement question is what she can do to show she likes someone, trusts them, and is simply on their side — even if nothing comes back.

People can feel when an approach is about you
The operative question is 'what could I do for them?'
She describes finding deep joy in adding value regardless of return
Good begets good is stated as the underlying belief

“If it is simply transactional, like what I can get or how is this about me? There's never going to be a relationship that people…”
Jasmine Star · 0:08:31

“So I always ask myself, what could I do to let them know that I like them?”
Jasmine Star · 0:09:37

#networking#mindset#generosity

Explainer· 2

Explainer0:10:32

Why inviting someone to a curated group meal beats a one-on-one ask

Rather than asking a near-stranger for coffee, Jasmine assembles a small group of people she already knows and likes, then invites the outsider into it. The pitch is that they will meet several interesting people in the same amount of time, which raises the odds of a yes. She frames the discomfort of reaching out as acceptable and expected.

A group makes the invitation higher-value for the invitee
More people met per unit of time raises acceptance rates
Being uncomfortable when reaching out is priced in
The alternatives she offers are a meal, a podcast seat, or an introduction

“There's a higher likelihood that they will come because they're meeting more people in the same amount of time.”
Jasmine Star · 0:10:32

#networking#invitations#events

Explainer0:13:11

Turning a guest roster into an introduction network

Because Jasmine builds real relationships with the people she interviews, her back catalogue doubles as a network she can broker across. She introduces past guests to each other by naming exactly what each one came on to talk about and where the synergy sits. The introduction carries weight because both parties know her well.

The guest archive becomes a warm introduction pool
She names the specific overlap rather than a vague 'you should meet'
Both sides must know her deeply for the intro to be valuable
She describes going to war for anyone who comes on the show

“I am introducing podcast guests to each other, and it's a very flawless conversation”
Jasmine Star · 0:13:11

#introductions#podcasting#network-effects

Story· 5

Story0:02:57

It took a year and a flight to Austin to book Cassey Ho

Jasmine met Cassey Ho, CEO of Blogilates and Popflex, at a business event and immediately wanted her on the podcast, but Cassey's schedule made a Newport recording impossible. Instead of pushing, Jasmine noted that Cassey lived in Austin and waited until her own travel took her there. The episode was recorded roughly seven months after the event and about a year after the original intention.

They already had a loose connection through a shared college network
A Newport recording date was a non-starter for a busy CEO
Jasmine travelled to the guest's city rather than the reverse
Patience across a year was treated as normal, not failure

“I think I had waited about a year to get her on my podcast.”
Jasmine Star · 0:03:48

#podcast-booking#patience#travel#guest-outreach

Story0:03:48

The mastermind connector who got a spa gift she never asked for

Valerie, a member of Jasmine's mastermind, made the introduction and vouched for both sides in a deal where one member's business was acquired. Because the team had recorded where Valerie lived, they were able to send her a gift certificate for a facial at a local spa near her. The gesture doubled as support for a small business in her area.

Valerie vouched for both parties in an acquisition inside the mastermind
Knowing her city made a local, physical thank-you possible
No favour was requested in return
Local gifting also channels money to small businesses

“The team and I sent her a gift certificate for her to get a facial at a local massage spa.”
Jasmine Star · 0:04:49

#gifting#masterminds#introductions#generosity

Story0:06:14

Three public signals sent to a guest who was 'out of my league'

After watching former Navy SEAL and bestselling author Rich Diviney speak at Gabrielle Lyon's event in Houston, Jasmine assumed her show was too small for him. She had the team log that he lived near Virginia Beach, then wrote a newsletter about what she learned from him with a link, recorded an episode applying his framework on uncertainty to entrepreneurship, and finally sent a DM invitation. He could not make the dates, but the signals remain live.

He mentioned his street in Virginia Beach on stage — that became the card
Newsletter feature with a link, sending her audience to him
A full podcast episode applying his framework to business
The DM invite came last, after the value had already been delivered
He declined the dates and she kept the intention open anyway

“I wrote a newsletter highlighting what I had learned from Rich and then linked him in my newsletter.”
Jasmine Star · 0:07:43

“So three things that I did was send signals to my audience that he matters”
Jasmine Star · 0:08:31

#outreach#give-first#guest-pitching#newsletter

Story0:11:25

Extending a San Francisco trip into a strategic dinner

Jasmine flew to San Francisco for a networking event called the Influencer Lunch and, instead of flying straight home, extended the trip with JD. She texted a former Social Curator teammate about a tech sector she had been deep-diving, added a few more names, and turned it into a dinner at a Mediterranean wood-fired restaurant. The total cost was the price of dinner and the return was front-row learning.

Reactivating a prior relationship rather than cold outreach
Anchored on a specific topic she had been studying
Extended an existing trip instead of creating a new one
Cost of access was simply the cost of a meal

“That is a way for me to use prior relationships in a much deeper way, contextualize it, and then surprise and delight”
Jasmine Star · 0:12:18

#networking#travel#dinners#learning

Story0:14:53

She sent the guest's son a gift instead of the guest

After Mind Pump's Adam Schafer came on the show to discuss building a personal brand into a ten to twelve million dollar podcasting business, Jasmine skipped the thank-you card and the Amazon gift card. Knowing how much Adam loves his son Max — who is close in age to her own daughter Luna — she sent Max a package of Luna's favourite toys and games. The point was to give time and memories rather than something Adam could buy himself.

Gift aimed at what the guest loves, not what the guest needs
Deliberately avoided generic cards and gift cards
Personal detail (his son) came from actually listening
Small gestures are the mechanism for going deep

“I don't want to send you something that you could buy for yourself. I want to send you time and memories and relationships with your…”
Jasmine Star · 0:14:53

#gifting#podcast-guests#personalization

Takeaway· 1

Takeaway0:10:32

Every podcast guest has to be a hell yes

Jasmine runs a hard binary filter on guests: if a booking is not an enthusiastic yes, it is a no. That rules out authors on book tours and founders promoting a product. The only people who get a seat are people she is already following, studying, and learning from.

No book-tour authors, no product promotion slots
Guests are people she already studies and learns from
The filter protects the audience's time, not just hers
A small show can afford to be selective

“Every guest on my podcast has to be a hell yes for me. If it's not a hell yes, it's a hell no.”
Jasmine Star · 0:10:32

#podcasting#decision-rule#editorial-standards